It's far from being a novel idea, but the Duct Tape Marketing weblog reminds us that "Give and You Shall Receive." The article points out that one of the best ways to win the trust of potential …
Google’s Matt Cutts Launches Blog
Senior Google engineer Matt Cutts was the early "webmaster evangelist" at Google, and has probably done more than anyone to advance communications between the SEO community and search engines. Matt …
Left Brain Marketing
In Search Engine Guide: Seeking Marketing Talent With Left-Brain Minds, DM News makes the point that marketers who have relied on "right brain" creative-types for success need to start using both …
Seth Godin, “Expert” Advice, and Search Engine Marketing
Seth Godin, author of Permission Marketing, asks the rhetorical question, Where do you get your advice?. godin points at Al Gore's use of the late Johnny Carson as an image consultant as an example …
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