No, we're not talking about the "white text on a white page" kind of hidden content - that's more commonly called hidden text, and isn't a particularly useful strategy these days. We're talking about …
Split-Second Web Site Impressions
A new study shows that visitors form a long-lasting impression of a website within a fraction of a second of their first visit. In just a brief one-twentieth of a second -- less than half the time …
Norman vs. Nielsen – Web Design Smackdown
Read human factors guru Don Norman's latest book, Emotional Design, and it's evident that Norman and his partner, web usability consultant Jakob Nielsen, must be turning into The Odd Couple. Nielsen …
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Play, Fun, and Web Design
Can a utilitarian product be fun? How about a business website? I've finally got around to reading Don Norman's latest book, Emotional Design, and in this and perhaps future entries we'll discuss …