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Ball State to Pump $17 Million into New Media

Ball State University, a member of the Indiana state university system, is further differentiating itself from its better-known siblings IU – Bloomington and Purdue by pouring money into new media:

Ball State University, the alma mater of David Letterman that has been developing a reputation for advanced media studies, Thursday unveiled a major initiative designed to advance the study of emerging media and to better prepare students for careers in a rapidly changing digital economy. The program, backed by $17.7 million in funding over the next five years from a combination of institutional and private sector sources, is another in a series of commitments the Indiana state university has made to become an area of academic excellence for the media industry.xxx

Ball State has long had a very strong communications and broadcasting program. A few years ago, I toured the school and found both their faculty and studio facilities very impressive. More recently, they have focused on new media, a nice segue from traditional mass communications efforts.

Between their ongoing new media efforts and having their first nationally ranked (and undefeated) football team, Ball State is generating plenty of positive press this year.

  1. Kent
    Kent01-05-2010

    Now that’s how you set yourself apart.

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