Blog

These are Roger's thoughts on management, personal productivity, and occasionally random topics. Check out the blog Neuromarketing for his brain-based marketing posts.

Move the Elephant with Tinna Nielsen

Move the Elephant with Tinna Nielsen

Today’s guest has made it her mission to use behavioral science to improve inclusion and diversity. A behavioral economist and …

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For Brands, Love is Better Than Respect

For Brands, Love is Better Than Respect

Being respected is a competitive advantage for brands, but being loved is the ultimate differentiator. Have you ever thought about …

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How to Ask for a Favor… and Get It!

How to Ask for a Favor… and Get It!

We all have to ask for a favor from time to time, but did you know there are certain things …

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Dan Ariely Explains the Science of Motivation

Dan Ariely Explains the Science of Motivation

Today’s guest is a repeat visitor to the show whose last episode proved to be one of our most popular. …

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Print, Digital, and Your Brain

Print, Digital, and Your Brain

We’ve all heard the claim that print is dead, but is that really true? In this special episode, our very …

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Rethink Your Marketing with Tom Shapiro

Rethink Your Marketing with Tom Shapiro

Today’s guest is Tom Shapiro, founder and CEO of the branding, web design, and marketing agency Stratabeat, Inc. Throughout his …

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