Blog

These are Roger's thoughts on management, personal productivity, and occasionally random topics. Check out the blog Neuromarketing for his brain-based marketing posts.

Dan Ariely - Payoff - Science of Motivation

Dan Ariely Explains the Science of Motivation

Dan Ariely is with us again today – his first visit was back in Episode 60. Dan’s work has been field-shaping …

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Paul Zak Trust Factor

Trust Factor: The Key to High Performance with Paul Zak

Today we’re speaking with Paul Zak, a field-defining thinker in neuroscience and repeat guest on the show. Paul has created …

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Creativity Surprise: What’s Really Blocking Great Ideas with Jennifer Mueller

Ep #147: Creativity Surprise: What’s Really Blocking Great Ideas with Jennifer Mueller

Although it might seem counterintuitive that businesses fear innovation, today’s guest makes an excellent case for why they do (and why …

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Use Anthropology to Build Your Business with Andi Simon

Ep #146: Use Anthropology to Build Your Business with Andi Simon

Companies are always looking for new ways to understand their customers, but few might think to look to anthropology for those …

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Search Engine Mastery with Stephan Spencer

Ep #145: Search Engine Mastery with Stephan Spencer

Heard the comment that “SEO is dead?” – guess again! Stephan Spencer, co-author of the 1,000 page tome, The Art …

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Seduce Your Customer with Dr. Jonathan T. Mall

Ep #144: Seduce Your Customer with Dr. Jonathan Mall

Have you ever thought of marketing and meeting a romantic partner as two sides of the same coin? It might sound …

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