Blog

These are Roger's thoughts on management, personal productivity, and occasionally random topics. Check out the blog Neuromarketing for his brain-based marketing posts.

The Science of Compelling Stories with Paul Smith

Ep #136: The Science of Compelling Stories with Paul Smith

Many of our guests on this show remind us just how powerful storytelling can be, in marketing and in life. …

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Create a Breakthrough Brand with Gregory Diehl

Ep #135: Create a Breakthrough Brand with Gregory Diehl

When today’s guest left home at eighteen, he had no idea he’d become a mentally-agile digital nomad and help define a new …

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Unity: Robert Cialdini’s Surprising Seventh Principle

Ep #134: Unity: Robert Cialdini’s Surprising Seventh Principle

I’ve got another quick solo episode for you this week to answer some questions I’ve received about Robert Cialdini’s new …

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Persuade the Lizard with Jim Crimmins

Ep #133: Persuade the Lizard with Jim Crimmins

As you all probably already know, neuromarketing is the application of newly discovered truths of neuroscience to the art of …

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The Inevitable with Kevin Kelly

Ep #132: The Inevitable with Kevin Kelly

Fears about artificial intelligence are about as old as the concept of AI itself. But for many proponents of this technology …

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Hack The Mind of the Online Shopper with Jennie Wong

Ep #131: Hack the Mind of the Online Shopper with Jennie Wong

Some online shopping experiences are a breeze — everything is right at the online shopper’s fingertips, easy to navigate, and …

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