Roger Dooley

Contributor|CMO Network

I write about science-based business strategies. One thing customer experience and corporate culture have in common is that they both involve humans. My books Friction (McGraw Hill, May, 2019) and Brainfluence (Wiley) both translate important behavioral science into practical

SOCIAL
article image
10,908 viewsMar 12, 2024

Your Driving Data May Be Sold To Insurers, General Motors Admits

Today's smart cars collect a wealth of data. Many drivers don't realize that their detailed driving habits are being sold to third parties and can raise insurance rates.

article image
3,717 viewsMar 8, 2024

How Royal Caribbean, Silversea Can Recover From Photoshoot Debacle

The right actions will help Silversea and its parent Royal Caribbean Cruise Line minimize the damage to its brand and customer loyalty after a marketing miscue.

article image
91,574 viewsMar 6, 2024

Royal Caribbean Cruise Line Photoshoot Sparks Passenger Chaos

Passengers aboard the Silversea Silver Nova have been informed, more than a week in advance, that their disembarkation time in Fort Lauderdale would be delayed by four hours.

article image
668 viewsFeb 29, 2024

The Most Overlooked Time-Waster For Retail Shoppers

Retailers are continually trying to make the shopping experience easier for customers. But, they often overlook an area that offers big effort-saving potential

article image
1,340 viewsFeb 27, 2024

Sam's Club And Costco Push For Easier Checkout Process

Sam's Club is replacing "exit greeters" with automation, but are they trading one shopper annoyance for another?