Blog

Facebook Traffic More than Doubles

Facebook is seeing massive traffic growth, according to a press release from Comscore, Facebook Sees Flood Of New Traffic From Teenagers And Adults. Unique visitors hit 26.6 million in May, 2007, up 89% vs. the same month in 2006. Pageviews in the same period hit almost 16 billion, up 143%. The big driving factor is open registration. Originally, Facebook was restricted to college students; their decision to open registration cause the biggest jump in age sectors not previously able to register: 25 to 34 year-olds were up 181%, while 12 to 17 year-olds were up 149%.

Facebook.com Visitation Trends
May 2006 – May 2007
Total U.S. – Home/Work/University Locations
Source: comScore Media Metrix

Month

Facebook.com

Unique Visitors (000)

Pages Viewed (MM)

Average Minutes Per Visitor

May 2006

14,069

6,530

138

June 2006

13,752

6,093

127

July 2006

14,365

6,108

130

August 2006

14,782

6,463

134

September 2006

13,341

7,161

175

October 2006

15,108

9,437

187

November 2006

16,695

9,039

172

December 2006

19,105

9,064

150

January 2007

18,961

10,360

170

February 2007

16,737

10,779

200

March 2007

20,896

12,179

180

April 2007

23,042

14,997

196

May 2007

26,649

15,841

186

Percent Change

(May 2007 vs. May 2006)

89%

143%

35%

 

Facebook.com Demographic Profile
Unique Visitors  (000)
May 2007 vs. May 2006
Total U.S. – Home/Work/University Locations
Source: comScore Media Metrix  

 

 Age Segment

Facebook.com

May-06

(000)

May-07

(000)

Percent Change

Total Audience

Unique Visitors (000)

14,069

26,649

89%

    Persons: 12-17

1,628

4,060

149%

    Persons: 18-24

5,674

7,843

38%

    Persons: 25-34

1,114

3,134

181%

    Persons: 35+

5,247

10,412

98%

This is impressive growth, and in part vindicated Facebook’s resolution to stay indendent. Still, it remains to be seen if Facebook is compelling enough to displace, say, MySpace, in a major way. Social networks are trendy. It’s easy to see how opening an “exclusive” network like Facebook could be compelling, particularly to high-school age members who perceive it as appealing to a just slightly older demographic. Whether the fully open network continues to appeal in the long run is the question. Facebook is surely trying to increase that appeal by opening its platform to external developers; so far, they seem to be making the right moves.

Join 23,647 smart marketers like you.
Better results, less money! Get my newest, best ideas free!

Leave a Reply