Roger Dooley

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing as well as the popular blog Neuromarketing. He speaks to large and small groups about brain-based marketing strategies that get real-world results.

Read More


Roger Dooley's Books

Need to get more from every marketing dollar? Stop selling features and benefits, and start selling to your customer's brains!

Read More

Roger Dooley keynote

Speaking Engagements

From conference keynotes to private executive briefings, Roger Dooley presents real solutions to marketing problems in a lively, fun, and totally understandable way. No neuro-jargon, no smoke and mirrors, just strategies that work.

Read More

RogerDo you need better marketing results? Join 30,000 smart marketers, managers, and entrepreneurs - get free content from Roger every week! Brainy Marketing
Blog: Neuromarketing
Brainfluence Book

Latest Brainfluence Podcast Episodes:

Deadline Nears for ICANN Comments on Domain Pricing

It hasn’t received that much attention, but ICANN, the domain naming authority, is considering a proposal to lift price controls …

Read More

Google – Microsoft Showdown Looms

Microsoft (MSFT) has been targeting Google’s (GOOG) lucrative web search (and search advertising) business for a while now, and doesn’t …

Read More

Microsoft Gets Facebook Ads

Microsoft [MSFT], after losing the MySpace advertising deal to Google [GOOG], has scored at Facebook, according to CNET Microsoft …

Read More

Human-Powered Search

Even as Google devises ever more clever algorithms for automating processes in novel ways, that company, Yahoo, and others are …

Read More

Wisdom of Crowds: The Movie

We’ve heard a lot about “user generated content” as part of the Web 2.0 discussion not to mention how wise …

Read More

Dvorak: Self-fictionalization and the Online Community

PC industry pundit John Dvorak turns his eye to social networks and forums in The Mystery of the Online Community, …

Read More