Roger Dooley

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing as well as the popular blog Neuromarketing. He speaks to large and small groups about brain-based marketing strategies that get real-world results.

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Roger Dooley's Books

Need to get more from every marketing dollar? Stop selling features and benefits, and start selling to your customer's brains!

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Roger Dooley keynote

Speaking Engagements

From conference keynotes to private executive briefings, Roger Dooley presents real solutions to marketing problems in a lively, fun, and totally understandable way. No neuro-jargon, no smoke and mirrors, just strategies that work.

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Blog: Neuromarketing
Brainfluence Book

Latest Brainfluence Podcast Episodes:

Facebook, MySpace, and Social Burnout

One question online community operators wrestle with is how many communities (social networks, blogs, forums, wikis, etc.) one individual can …

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Netflix Continues Community Innovation

I’ve probably discussed Netflix more than any other online business here, primarily because they have been a leader in using …

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Digg to Join Ratings Fray

There’s little doubt that Web users find ratings helpful, even when they know that tastes differ and some ratings may …

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Short Tail Search: Calacanis Launches Mahalo

Google didn’t invent the long tail, but it certainly enabled it. With its original algorithm, Google enabled searchers to find …

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Publish or Perish: The Coming Content Wars

A few days ago, a report showed that Internet advertising was up 35% last year, hitting almost $17 billion. It’s …

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Old-Fashioned Web Marketing

Lee Odden posted What’s Old Is New: Web Site Marketing Tips, and it’s a good read for Web marketers tired …

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