Roger Dooley

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing as well as the popular blog Neuromarketing. He speaks to large and small groups about brain-based marketing strategies that get real-world results.

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Roger Dooley's Books

Need to get more from every marketing dollar? Stop selling features and benefits, and start selling to your customer's brains!

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Roger Dooley keynote

Speaking Engagements

From conference keynotes to private executive briefings, Roger Dooley presents real solutions to marketing problems in a lively, fun, and totally understandable way. No neuro-jargon, no smoke and mirrors, just strategies that work.

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Blog: Neuromarketing
Brainfluence Book

Latest Brainfluence Podcast Episodes:

YouTube, MySpace: User-generated or User-stolen content?

High growth, high traffic sites like MySpace and YouTube are poster children for the Web 2.0 concept of letting your …

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Immersive Communities: the New Social Environment

Last week, we wrote about Google’s use of a simple game to encourage users to participate in a social tagging …

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HP PR Woes Continue

Many business executives dream of making the cover of a major newsweekly, but Hewlett-Packard Chairman Pattie Dunn would have passed …

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HP Pretexting – a PR Fiasco

HP didn’t just shoot itself in the foot, it blew its whole leg off. In what will surely go down …

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A New Google Game Concept

A couple of days ago, we wrote about Google’s clever idea of enlisting its users to tag images with keywords …

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Game-based Social Tagging

Google Image Labeler is a fascinating concept. The basic idea is that two indivduals will be matched up randomly and …

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