Roger Dooley

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing as well as the popular blog Neuromarketing. He speaks to large and small groups about brain-based marketing strategies that get real-world results.

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Roger Dooley's Books

Need to get more from every marketing dollar? Stop selling features and benefits, and start selling to your customer's brains!

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Roger Dooley keynote

Speaking Engagements

From conference keynotes to private executive briefings, Roger Dooley presents real solutions to marketing problems in a lively, fun, and totally understandable way. No neuro-jargon, no smoke and mirrors, just strategies that work.

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Blog: Neuromarketing
Brainfluence Book

Latest Brainfluence Podcast Episodes:

Donut Wars

A few years ago, Krispy Kreme went public and began moving into northern markets. Then, they nearly imploded with an …

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The Scary World of Web 2.0

Just in time for Halloween! Amidst all of the gushing in the press over Web 2.0, a dark side is …

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Boston Globe Feels Web Squeeze

Today’s Wall Street Journal has an interesting article by Julia Angwin, “Boston Globe Doesn’t Deliver For the Times.” It’s a …

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Reuters and Second Life

A couple of days ago, and odd announcement hit the Web: Reuters, the big news agency, has opened a “virtual …

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We Didn’t Get Paid for This Post

One of the more bizarre concepts to come down the Web 2.0 highway is, which links up advertisers and …

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Google Docs: Integrating Web Office Apps

Shortly after we reported that Web productivity suites aren’t ready for prime time, Google has upped the ante a bit …

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