Roger Dooley

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing as well as the popular blog Neuromarketing. He speaks to large and small groups about brain-based marketing strategies that get real-world results.

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Roger Dooley's Books

Need to get more from every marketing dollar? Stop selling features and benefits, and start selling to your customer's brains!

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Roger Dooley keynote

Speaking Engagements

From conference keynotes to private executive briefings, Roger Dooley presents real solutions to marketing problems in a lively, fun, and totally understandable way. No neuro-jargon, no smoke and mirrors, just strategies that work.

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Blog: Neuromarketing
Brainfluence Book

Latest Brainfluence Podcast Episodes:

We Didn’t Get Paid for This Post

One of the more bizarre concepts to come down the Web 2.0 highway is, which links up advertisers and …

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Google Docs: Integrating Web Office Apps

Shortly after we reported that Web productivity suites aren’t ready for prime time, Google has upped the ante a bit …

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Web-based Productivity Apps Not Quite Ready

I’ve been travelling for a few weeks, and have been catching up on stuff I missed while I was gone. …

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Online Works in the Works at Microsoft?

Remember Microsoft Works? You probably have it installed on your Windows PC right now. With the ubiquitous MS Office so …

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YouTube, MySpace: User-generated or User-stolen content?

High growth, high traffic sites like MySpace and YouTube are poster children for the Web 2.0 concept of letting your …

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Immersive Communities: the New Social Environment

Last week, we wrote about Google’s use of a simple game to encourage users to participate in a social tagging …

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