Roger Dooley

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing as well as the popular blog Neuromarketing. He speaks to large and small groups about brain-based marketing strategies that get real-world results.

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Brainfluence

Roger Dooley's Books

Need to get more from every marketing dollar? Stop selling features and benefits, and start selling to your customer's brains!

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Roger Dooley keynote

Speaking Engagements

From conference keynotes to private executive briefings, Roger Dooley presents real solutions to marketing problems in a lively, fun, and totally understandable way. No neuro-jargon, no smoke and mirrors, just strategies that work.

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Forbes.com: Brainy Marketing
Blog: Neuromarketing
Brainfluence Book

Latest Brainfluence Podcast Episodes:

Deadline Nears for ICANN Comments on Domain Pricing

It hasn’t received that much attention, but ICANN, the domain naming authority, is considering a proposal to lift price controls …

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Google – Microsoft Showdown Looms

Microsoft (MSFT) has been targeting Google’s (GOOG) lucrative web search (and search advertising) business for a while now, and doesn’t …

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Microsoft Gets Facebook Ads

Microsoft [MSFT], after losing the MySpace advertising deal to Google [GOOG], has scored at Facebook, according to CNET News.com: Microsoft …

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Human-Powered Search

Even as Google devises ever more clever algorithms for automating processes in novel ways, that company, Yahoo, and others are …

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Wisdom of Crowds: The Movie

We’ve heard a lot about “user generated content” as part of the Web 2.0 discussion not to mention how wise …

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Dvorak: Self-fictionalization and the Online Community

PC industry pundit John Dvorak turns his eye to social networks and forums in The Mystery of the Online Community, …

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