Roger Dooley

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing as well as the popular blog Neuromarketing. He speaks to large and small groups about brain-based marketing strategies that get real-world results.

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Roger Dooley's Books

Need to get more from every marketing dollar? Stop selling features and benefits, and start selling to your customer's brains!

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Roger Dooley keynote

Speaking Engagements

From conference keynotes to private executive briefings, Roger Dooley presents real solutions to marketing problems in a lively, fun, and totally understandable way. No neuro-jargon, no smoke and mirrors, just strategies that work.

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Blog: Neuromarketing
Brainfluence Book

Latest Brainfluence Podcast Episodes:

Netflix, Online Movies, and Movie Tasting

We’ve been bullish on Netflix surviving the post-DVD era (see Netflix, Community, and the Death of DVDs and Netflix Using …

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What Will Stop Google?

Little more than a year ago, the search market looked like it might be up for grabs for the first …

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Why the iPhone Will Fail

Bloomberg writer Matthew Lynn is in a distinct minority. Amid the almost universal gushing over Apple’s newly announced iPhone, Lynn …

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iPhone, Cisco, and Apple

The launch of the iPhone generated as much press for Apple as any product introduction I can remember. Commentators gushed …

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Digg Fights Bogus Diggs

One of the downsides of the growing importance of web communities is that marketers will attempt to manipulate them to …

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Extreme Community-Generated Content

Web 2.0 is all about user created content, and a new project, We Are Smarter Than Me, aims to take …

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