Roger Dooley

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing as well as the popular blog Neuromarketing. He speaks to large and small groups about brain-based marketing strategies that get real-world results.

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Roger Dooley's Books

Need to get more from every marketing dollar? Stop selling features and benefits, and start selling to your customer's brains!

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Roger Dooley keynote

Speaking Engagements

From conference keynotes to private executive briefings, Roger Dooley presents real solutions to marketing problems in a lively, fun, and totally understandable way. No neuro-jargon, no smoke and mirrors, just strategies that work.

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Blog: Neuromarketing
Brainfluence Book

Latest Brainfluence Podcast Episodes:

Google Apps – MS Office Killer?

Google is rolling out a major upgrade of Google Apps that seems squarely aimed at the business market. On Thursday, …

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You’re OK, Flaming is Not OK

Anyone who operates an online community knows how quickly flame wars develop. Daniel Goleman, author of Social Intelligence: The New …

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Hack Takes Over Home Routers via Web

Lots of homes have routers these days, most of them combination wireless access points, switches, and routers that allow multiple …

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PR Disaster as Toyota, Waltrip Caught Cheating

Toyota’s fledgling NASCAR entry crashed and burned, figuratively speaking. In the midst of preparations for the Daytona 500, Michael Waltrip, …

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Google Acquires Hoover Dam

OK, that headline isn’t true… but Google might want to think about investing in cheap power capacity. According to reports …

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Yahoo Pipes: Powerful Mashups

Yahoo has launched its Pipes tool, and at first glance it’s a bit mind-boggling. In short, Yahoo Pipes lets you …

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