Roger Dooley

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing as well as the popular blog Neuromarketing. He speaks to large and small groups about brain-based marketing strategies that get real-world results.

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Roger Dooley's Books

Need to get more from every marketing dollar? Stop selling features and benefits, and start selling to your customer's brains!

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Roger Dooley keynote

Speaking Engagements

From conference keynotes to private executive briefings, Roger Dooley presents real solutions to marketing problems in a lively, fun, and totally understandable way. No neuro-jargon, no smoke and mirrors, just strategies that work.

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Blog: Neuromarketing
Brainfluence Book

Latest Brainfluence Podcast Episodes:

Seven Habits for Continuously Connected People

The Wall Street Journal has an interesting article by Katherine Rosman, Blackberry Orphans, about parents whose compulsive email habits have …

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Hakia, ChaCha – Smarter Search Engines?

You’d have to be crazy to start a new search engine, right? After all, you’d be contending with Google’s armies …

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Why Paying Online Community Volunteers Doesn’t Work

Most web communities are built with lots of help from volunteers – forum moderators, review writers, members who report problems, …

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Web casualty: used book shops

In the early days of Web commerce, brick and mortar stores were thought to be threatened with extinction., the …

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Dead Plagiarists Exposed

When Google announced its Google Book Search project, publishers and authors closed ranks to protest their work being indexed by …

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Is Google Worth $500?

Yesterday, Google (GOOG) shares closed at $500 for the first time. This is a significant milestone, and the real question …

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