Roger Dooley

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing as well as the popular blog Neuromarketing. He speaks to large and small groups about brain-based marketing strategies that get real-world results.

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Roger Dooley's Books

Need to get more from every marketing dollar? Stop selling features and benefits, and start selling to your customer's brains!

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Roger Dooley keynote

Speaking Engagements

From conference keynotes to private executive briefings, Roger Dooley presents real solutions to marketing problems in a lively, fun, and totally understandable way. No neuro-jargon, no smoke and mirrors, just strategies that work.

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Blog: Neuromarketing
Brainfluence Book

Latest Brainfluence Podcast Episodes:

Social Roles in Web Communities

Every community operator knows that it takes different kinds of participants to be successful. Some people come looking for answers, …

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Apple iPhone – Turning Off Fans

No company in modern corporate history has developed a more cultlike, devoted customer base than Apple. I’ve often cited them …

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Racing Snails: AT&T Tilt vs. Verizon XV6800

“Release no smartphone before its time” seems to be the slogan of both AT&T and Verizon. My romance with HTC …

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Taking Care of Your Best Community Members

Online community builders love to toss around gross numbers – twenty thousand members, two million posts, and so on. Amid …

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Why Users Create Content

A key aspect of Web 2.0 is letting users create or enhance a site’s content. This sounds great, but in …

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Crowdsourcing Corporate Identity

The concept of crowdsourcing – letting a bunch your users create your product, or at least enhance it – is …

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