Roger Dooley

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing as well as the popular blog Neuromarketing. He speaks to large and small groups about brain-based marketing strategies that get real-world results.

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Brainfluence

Roger Dooley's Books

Need to get more from every marketing dollar? Stop selling features and benefits, and start selling to your customer's brains!

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Roger Dooley keynote

Speaking Engagements

From conference keynotes to private executive briefings, Roger Dooley presents real solutions to marketing problems in a lively, fun, and totally understandable way. No neuro-jargon, no smoke and mirrors, just strategies that work.

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Forbes.com: Brainy Marketing
Blog: Neuromarketing
Brainfluence Book

Latest Brainfluence Podcast Episodes:

Site Sells Shares to Launch Bands

Now, music lovers can become angel investors, too. A Dutch site, Sellaband, lets new bands upload music where site members …

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Microsoft’s Ms. Dewey

An interesting new experiment by Microsoft, Ms. Dewey, offers a truly original search interface. Using heavy Flash design, a fully …

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Is Zune Mac Guy’s Real Target?

Despite the mind-numbing frequency of political ads in our TV market, Apple is still establishing a lot of views for …

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iPod: Style vs. Tech and Specs

ZDNet blogger David Berlind made an interesting post, iPods vs. everything else: An audio quality arms race? More like a …

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Donut Wars

A few years ago, Krispy Kreme went public and began moving into northern markets. Then, they nearly imploded with an …

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The Scary World of Web 2.0

Just in time for Halloween! Amidst all of the gushing in the press over Web 2.0, a dark side is …

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