Roger Dooley

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing as well as the popular blog Neuromarketing. He speaks to large and small groups about brain-based marketing strategies that get real-world results.

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Roger Dooley's Books

Need to get more from every marketing dollar? Stop selling features and benefits, and start selling to your customer's brains!

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Roger Dooley keynote

Speaking Engagements

From conference keynotes to private executive briefings, Roger Dooley presents real solutions to marketing problems in a lively, fun, and totally understandable way. No neuro-jargon, no smoke and mirrors, just strategies that work.

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Blog: Neuromarketing
Brainfluence Book

Latest Brainfluence Podcast Episodes:

Steampunk Chic

Tired of high tech designs that look hopelessly dated in just a few years? Longing for a more Victorian sensibility? …

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Verizon XV6800 – They Couldn’t Hear Me, or Anyone Else

Verizon finally managed to push me into the arms of the competition. I was a fairly happy voice subscriber. I …

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Google 411: Impressive Debut

Today, I was driving in San Francisco with a couple of other SEO-types and we spotted a prominent billboard for …

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AT&T Tilt: Why AT&T Isn’t Apple

Apple’s not perfect – I just chronicled a couple of their miscues in Apple iPhone: Turning Off Fans. Despite that, …

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Social Roles in Web Communities

Every community operator knows that it takes different kinds of participants to be successful. Some people come looking for answers, …

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Apple iPhone – Turning Off Fans

No company in modern corporate history has developed a more cultlike, devoted customer base than Apple. I’ve often cited them …

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