Roger Dooley

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing as well as the popular blog Neuromarketing. He speaks to large and small groups about brain-based marketing strategies that get real-world results.

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Roger Dooley's Books

Need to get more from every marketing dollar? Stop selling features and benefits, and start selling to your customer's brains!

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Roger Dooley keynote

Speaking Engagements

From conference keynotes to private executive briefings, Roger Dooley presents real solutions to marketing problems in a lively, fun, and totally understandable way. No neuro-jargon, no smoke and mirrors, just strategies that work.

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Blog: Neuromarketing
Brainfluence Book

Latest Brainfluence Podcast Episodes:

Digg Fights Bogus Diggs

One of the downsides of the growing importance of web communities is that marketers will attempt to manipulate them to …

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Extreme Community-Generated Content

Web 2.0 is all about user created content, and a new project, We Are Smarter Than Me, aims to take …

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Pop Under Ads Inflate Traffic

The New York Times ran an article, In Web Traffic Tallies, Intruders Can Say You Visited Them, that explains how …

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Web 2.0 Definition – O’Reilly Tries Again

We’ve referenced O’Reilly’s rambling description of Web 2.0 in his seminal post, aptly titled “What Is Web 2.0?” This was …

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Zune: Validating the non-iPod

Can Zune catch iPod? is the provocative title of an article at The answer is almost certainly, “no,” at …

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Seven Habits for Continuously Connected People

The Wall Street Journal has an interesting article by Katherine Rosman, Blackberry Orphans, about parents whose compulsive email habits have …

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