Roger Dooley

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing as well as the popular blog Neuromarketing. He speaks to large and small groups about brain-based marketing strategies that get real-world results.

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Roger Dooley's Books

Need to get more from every marketing dollar? Stop selling features and benefits, and start selling to your customer's brains!

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Roger Dooley keynote

Speaking Engagements

From conference keynotes to private executive briefings, Roger Dooley presents real solutions to marketing problems in a lively, fun, and totally understandable way. No neuro-jargon, no smoke and mirrors, just strategies that work.

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Blog: Neuromarketing
Roger’s Books

Latest Brainfluence Podcast Episodes:

The Well For Sale

The site WIRED magazine once dubbed “the world’s most influential online community” is up for sale. In The Well put …

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Buzz Marketing – Eulogies Aren’t Just For Praise

We’re big fans of buzz marketing, both in web communities and via other means, but the Vertical Pulse blog suggests …

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Give to Receive

It’s far from being a novel idea, but the Duct Tape Marketing weblog reminds us that “Give and You Shall …

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Google – No More Mr. Nice Guy?

Google has long enjoyed a benign image in the general population, a situation that has served them well when they …

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The Evolution of Blogging

One of the questions I’ve been asked frequently in the last few weeks is, “What’s a blog?” The question may …

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Google’s Matt Cutts Launches Blog

Senior Google engineer Matt Cutts was the early “webmaster evangelist” at Google, and has probably done more than anyone to …

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