Roger Dooley

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing as well as the popular blog Neuromarketing. He speaks to large and small groups about brain-based marketing strategies that get real-world results.

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Roger Dooley's Books

Need to get more from every marketing dollar? Stop selling features and benefits, and start selling to your customer's brains!

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Roger Dooley keynote

Speaking Engagements

From conference keynotes to private executive briefings, Roger Dooley presents real solutions to marketing problems in a lively, fun, and totally understandable way. No neuro-jargon, no smoke and mirrors, just strategies that work.

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Blog: Neuromarketing
Roger’s Books

Latest Brainfluence Podcast Episodes:

Left Brain Marketing

In Search Engine Guide: Seeking Marketing Talent With Left-Brain Minds, DM News makes the point that marketers who have relied …

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Yahoo Serious About Search Technology

In Yahoo’s new search master, ZDNet’s Dan Farber discusses his interview with Prabhakar Raghavan, the new head of Yahoo’s research …

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Microsoft PPC Coming Soon

The Wall Street Journal reports in – Yahoo, Microsoft Enhance Ad Focus that Microsoft will announce its own pay …

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MSN Filter – Putting the “Soft” in Microsoft

Everybody wants online communities these days, and Microsoft is no exception – they have launched MSN Filter, a group of …

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Seth Godin, “Expert” Advice, and Search Engine Marketing

Seth Godin, author of Permission Marketing, asks the rhetorical question, Where do you get your advice?. godin points at Al …

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The New Brain Drain: Search Engines

A few years ago, professors complained that investment banking was sucking up the best and brightest students, luring them away …

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