Roger Dooley

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing as well as the popular blog Neuromarketing. He speaks to large and small groups about brain-based marketing strategies that get real-world results.

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Roger Dooley's Books

Need to get more from every marketing dollar? Stop selling features and benefits, and start selling to your customer's brains!

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Roger Dooley keynote

Speaking Engagements

From conference keynotes to private executive briefings, Roger Dooley presents real solutions to marketing problems in a lively, fun, and totally understandable way. No neuro-jargon, no smoke and mirrors, just strategies that work.

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Blog: Neuromarketing
Roger’s Books

Latest Brainfluence Podcast Episodes:

Xbox Community: Network Effect Key to Success

According to a Microsoft press release, the Xbox online gaming community doubled in size in the last twelve months, and …

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Philly Suburb Meets Online, in Supervisor praises Web site town meeting, reports that the use of an online discussion forum has helped Solebury, …

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MySpace Acquisition – Real Community Values

When you talk to web community people, that is, operators of discussion forums, social networking sites, and the like, the …

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Dell Dumps Customer Support Community

At a time when many large companies are finally getting interest in building web communities, Dell eliminated their Customer Care …

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Google Biggest Privacy Threat?

An Associated Press story, picked up by major outlets like, highlights what savvy webmasters have known for years – …

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Publishers Test Community Approach

The Wall Street Journal, in Using Fiction to Sell Fiction, notes that publishers are exploiting online communities to sell books. …

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