Roger Dooley

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing as well as the popular blog Neuromarketing. He speaks to large and small groups about brain-based marketing strategies that get real-world results.

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Roger Dooley's Books

Need to get more from every marketing dollar? Stop selling features and benefits, and start selling to your customer's brains!

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Roger Dooley keynote

Speaking Engagements

From conference keynotes to private executive briefings, Roger Dooley presents real solutions to marketing problems in a lively, fun, and totally understandable way. No neuro-jargon, no smoke and mirrors, just strategies that work.

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Blog: Neuromarketing
Roger’s Books

Latest Brainfluence Podcast Episodes:

Search Wars: Yahoo’s Big New Index

Since the early days of the Web, search engine companies have claimed bragging rights based on the number of web …

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Longer Adwords Text

One of the challenges of effectively using Google’s Adwords pay per click program has been the need to condense the …

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A Beautiful Community?

It’s not uncommon for online communities to target particular types of individuals, but takes the process a step farther. …

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Left Brain Marketing

In Search Engine Guide: Seeking Marketing Talent With Left-Brain Minds, DM News makes the point that marketers who have relied …

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Yahoo Serious About Search Technology

In Yahoo’s new search master, ZDNet’s Dan Farber discusses his interview with Prabhakar Raghavan, the new head of Yahoo’s research …

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Microsoft PPC Coming Soon

The Wall Street Journal reports in – Yahoo, Microsoft Enhance Ad Focus that Microsoft will announce its own pay …

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