Author and Keynote Speaker
Would you trust a doctor who didn't understand physiology? An engineer with no knowledge of physics? Given how obvious those answers seem, it's surprising that so many companies trust marketers who …
Continue Reading about Cognitive Biases with Richard Shotton →
Red teaming is a technique that will help you avoid strategic blunders and make better decisions. Author Bryce Hoffman combines military diligence and playing devil's advocate to help businesses …
Continue Reading about The Psychology of Red Teaming with Bryce Hoffman →
Although it might seem counterintuitive that businesses fear innovation, today's guest makes an excellent case for why they do (and why they shouldn't). Building on a career of research on creativity …
