No, we're not talking about the "white text on a white page" kind of hidden content - that's more commonly called hidden text, and isn't a particularly useful strategy these days. We're talking about …
Split-Second Web Site Impressions
A new study shows that visitors form a long-lasting impression of a website within a fraction of a second of their first visit. In just a brief one-twentieth of a second -- less than half the time …
Norman vs. Nielsen – Web Design Smackdown
Read human factors guru Don Norman's latest book, Emotional Design, and it's evident that Norman and his partner, web usability consultant Jakob Nielsen, must be turning into The Odd Couple. Nielsen …
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Play, Fun, and Web Design
Can a utilitarian product be fun? How about a business website? I've finally got around to reading Don Norman's latest book, Emotional Design, and in this and perhaps future entries we'll discuss …
New Neuromarketing Blog
Most web marketers have a LOT of information about their customers. Web analytics are extemely powerful, and give quantitative marketers far more data than what is available from traditional …
Legality of Wardriving
In a discussion at TechRepublic, Wardriving - Legal or not?, IT pros debate the legality and ethics of "wardriving". The practice involves looking for an open wireless access point, sometimes by …
Hammacher Schlemmer and the Power of “The”
This is a great time of year for those who enjoy studying marketing and copywriting - every day, the mailbox is full of catalogs, each with their own style. One long time favorite is Hammacher …
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Cringely on Google
Hearing Bob Cringely speak at Webmasterworld's Pubcon last week was a treat. While Cringely managed to be involved in the earliest days of both Apple Computer and Sun Microsystems without becoming a …
Google Print: Monetizing the World’s Information
Google has claimed "organizing the world's information" as its corporate mission, but the current incarnation of Google Print looks more like an effort to monetize that information. With not too much …
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