Roger Dooley

Contributor|CMO Network

I write about science-based business strategies. One thing customer experience and corporate culture have in common is that they both involve humans. My books Friction (McGraw Hill, May, 2019) and Brainfluence (Wiley) both translate important behavioral science into practical

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84 views22 hours ago

Costco CFO Advice: Don’t Look For The ‘Last Penny’

Today, it seems every business is looking for little ways to improve its bottom line. That might be a mistake, according to Costco's CFO of 40 years, now newly retired

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1,111 viewsMar 21, 2024

Ferrari’s Audio Branding Dilemma: Is It Time For Fake Engine Noise?

Ferraris are known for their distinctive engine roar. That sonic brand is in peril, but the CEO promises a solution.

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12,386 viewsMar 12, 2024

Your Driving Data May Be Sold To Insurers, General Motors Admits

Today's smart cars collect a wealth of data. Many drivers don't realize that their detailed driving habits are being sold to third parties and can raise insurance rates.

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3,796 viewsMar 8, 2024

How Royal Caribbean, Silversea Can Recover From Photoshoot Debacle

The right actions will help Silversea and its parent Royal Caribbean Cruise Line minimize the damage to its brand and customer loyalty after a marketing miscue.

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92,855 viewsMar 6, 2024

Royal Caribbean Cruise Line Photoshoot Sparks Passenger Chaos

Passengers aboard the Silversea Silver Nova have been informed, more than a week in advance, that their disembarkation time in Fort Lauderdale would be delayed by four hours.