# Roger Dooley: Author and Keynote Speaker

Generated by Yoast SEO v28.0, this is an llms.txt file, meant for consumption by LLMs.

## Pages
- [Speaking](https://www.rogerdooley.com/speaking/)
- [Media](https://www.rogerdooley.com/media/)
- [Free Persuasion Psychology Prompt Guide](https://www.rogerdooley.com/free-persuasion-prompts/)
- [Cookie Policy \(EU\)](https://www.rogerdooley.com/cookie-policy-eu/)
- [Keynote Topics](https://www.rogerdooley.com/keynote-topics/)

## Posts
- [How To Make People Buy with Thomas Zoëga Ramsøy](https://www.rogerdooley.com/thomas-ramsoy-buy/)
- [The Persuasion Engine: AI\-Powered Neuromarketing and Behavioral Science](https://www.rogerdooley.com/persuasion-engine-podcast/)
- [The Housefly Effect and Other Nudges That Change Behavior](https://www.rogerdooley.com/the-housefly-effect/)

## Books
- [The Persuasion Engine](https://www.rogerdooley.com/books/the-persuasion-engine/): \<strong\>“A masterclass in what actually drives behavior in the age of AI\."\</strong\>
\<strong\> ― Nir Eyal, Author of \<em\>Hooked\</em\>, \<em\>Indistractable\</em\>, and \<em\>Beyond Belief\</em\>\</strong\>

\<strong\>“A clear, practical guide to what truly drives customer decisions\.\.\. Smart, grounded, and immediately applicable\.\.\. essential reading\."\</strong\>
\<strong\> — Marshall Goldsmith, Thinkers50 \#1 Executive Coach\</strong\>

\<strong\>“With great insight and compelling examples, Roger Dooley shows entrepreneurs how to use AI, neuromarketing, and behavioral science to punch far above their weight\.”\</strong\>
\<strong\> — Robert Cialdini, Author of \<em\>Influence\</em\> and \<em\>Pre\-Suasion\</em\>\</strong\>
- [Brainfluence](https://www.rogerdooley.com/books/brainfluence/): \<img class="size\-medium wp\-image\-6727 alignleft" src="https://www\.rogerdooley\.com/wp\-content/uploads/2020/12/4\-5\-stars\-amazon\-300x74\.jpg" alt="4\.6 " width="100" height="24" /\>\<strong\>Rated 4\.5/5 with 360 Amazon reader reviews
Rated 4\.0/5 with 1,442 Goodreads reviews\</strong\>

Want to spend less, and sell more? Want to build a memorable brand? 95% of your customer's decision\-making processes are \<strong\>non\-conscious\</strong\>, but most marketers keep trying to persuade with logic and facts\. \<em\>Brainfluence\</em\> shows you how to reach your customer's brain using simple, science\-based techniques\. 100 short chapters tell you how to optimize your pricing, write memorable content, deliver presentations and sales pitches, all in easy\-to\-understand language\.
- [Friction](https://www.rogerdooley.com/books/friction/): \<strong\>"Top 3 Management Books”\</strong\>
\<strong\>"Best Business Books”\</strong\>
―\<strong\>\<em\>strategy\+business\</em\>\</strong\>

\<strong\>"Top 10 Books of 2019"\</strong\>
―\<strong\>\<em\>Shep Hyken, \</em\>\</strong\>\<strong\>\<em\>Forbes\</em\>\</strong\>

\<strong\>"Best Customer Experience Books of 2019"\</strong\>
\<strong\>―eGlobalis\</strong\>

\<strong\>"With blinding insight, Friction offers takeaways that allow us, systematically, to recognize and reduce obstacles to success\.”\</strong\>
―\<strong\>Robert B\. Cialdini\</strong\>, Author of \<em\>Influence\</em\> and \<em\>Pre\-Suasion\</em\>
\<div style="margin\-top: \-20px; margin\-bottom: 10px;"\>\<img class="alignleft size\-full wp\-image\-6128" src="https://www\.rogerdooley\.com/wp\-content/uploads/2019/08/5\-star\-100\.png" alt="4\.7 stars" width="100" height="23" /\>\<strong\>Rated 4\.6/5 with 98 reader reviews\</strong\>\</div\>
\<div\>\<strong\>Rated 4\.1 on Goodreads with 117 ratings\</strong\>\</div\>
\<strong\>Friction\</strong\> is a multi\-trillion dollar problem\. It frustrates customers, costing you sales, reducing loyalty, and creating negative word of mouth\. Inside your organization, it destroys productivity, reduces employee engagement, and increases turnover\. In \<em\>Friction\</em\>, you'll learn how to spot it, how to eliminate it, and occasionally even use it to your advantage\.
- [Brainfluence: 100 formas de convencer y persuadir a traves del neuromarketing](https://www.rogerdooley.com/books/brainfluence-100-formas-de-convencer-y-persuadir-a-traves-del-neuromarketing/)
- [The Persuasion Slide](https://www.rogerdooley.com/books/the-persuasion-slide/): Should you appeal to your customer's rational needs or use emotion and non\-conscious influence? The quick answer is "both," and this short book offers a simple framework for persuasive design\.

## Galleries
- [Home](https://www.rogerdooley.com/bwg_gallery/home-gal/)

## Categories
- [Podcast](https://www.rogerdooley.com/category/podcast/)
- [Marketing \& PR](https://www.rogerdooley.com/category/marketing-pr/)
- [Search Engine Marketing](https://www.rogerdooley.com/category/search-engine-marketing/)
- [Community Building](https://www.rogerdooley.com/category/community-building/)
- [Web 2\.0](https://www.rogerdooley.com/category/web-20/)

## Tags
- [persuasion](https://www.rogerdooley.com/tag/persuasion/)
- [psychology](https://www.rogerdooley.com/tag/psychology/)
- [influence](https://www.rogerdooley.com/tag/influence/)
- [neuromarketing](https://www.rogerdooley.com/tag/neuromarketing/)
- [Leadership](https://www.rogerdooley.com/tag/leadership/)

## Authors
- [Roger Dooley](https://www.rogerdooley.com/authors/roger-dooley/)

## Optional
- [Sitemap index](https://www.rogerdooley.com/sitemap_index.xml)