Roger Dooley

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing as well as the popular blog Neuromarketing. He speaks to large and small groups about brain-based marketing strategies that get real-world results.

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Brainfluence

Roger Dooley's Books

Need to get more from every marketing dollar? Stop selling features and benefits, and start selling to your customer's brains!

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Roger Dooley keynote

Speaking Engagements

From conference keynotes to private executive briefings, Roger Dooley presents real solutions to marketing problems in a lively, fun, and totally understandable way. No neuro-jargon, no smoke and mirrors, just strategies that work.

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Forbes.com: Brainy Marketing
Blog: Neuromarketing
Brainfluence Book

Latest Brainfluence Podcast Episodes:

Don’t be a Fisker!

The title of this post might sound like a Bill O’Reilly sound bite, but it’s not. As a long-time community …

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SEO and Web Credibility Guideline #11

Although the Stanford Web Credibility Guidelines are a few years old now, they are still a great starting point for …

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Crowdsourcing and User Generated Firings

Crowdsourcing has occasionally been an alternative to doing things the old-fashioned way by, say, paying an expert. While many indirect …

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Is Sphinn Being Sphammed?

I’m a great believer in the power of communities to generate great information by crowdsourcing. I have to admit that …

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An End to the Hiatus

It’s been a long while since I posted here, and I apologize to those readers who noticed. It’s been an …

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Partnership Pitfalls and Avoiding Murder

While flipping channels, I ran across an episode of City Confidential, a show that takes viewers on a trip to …

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