Roger Dooley’s ideas on neuromarketing, behavioral science, and customer experience have been featured in the New York Times, CNN, CNBC, Forbes, Psychology Today, MIT Technology Review, The Guardian, Adweek, Scientific American, and dozens of other publications and podcasts worldwide. Roger is a frequent contributor on Forbes – check his latest at Brainy Marketing.
Featured Media
Ecommerce Traffic & Conversion Podcast — How Friction Can Make or Break Your eCommerce Business (August 28, 2024)
strategy+business (PwC) — Best Business Books 2019: Management (Ted Kinni, November 5, 2019)
Forbes — Top 10 Books Of 2019 – A Perfect Holiday Gift (Shep Hyken, November 24, 2019)
CNN — How They Make Those Adverts Go Straight to Your Head (October 5, 2010)
Kirkus Reviews — Friction by Roger Dooley (July 12, 2019)
Press Coverage
Psychology Today — Choose the Path of Least Friction to Change Your Behavior (Kristi Tackett-Newburg Ph.D., January 19, 2020)
Forbes — The One Daily Action That Will Make You More Successful And Happier At Work (William Arruda, May 21, 2019)
Inc. — A New Study Reveals Hiring Effective Female Leaders May Be the Best Thing for Your Company’s Success (Marcel Schwantes, October 23, 2019)
Psychology Today — Trainers Worry About False Claims That Dogs Lack Emotions (Mark Bekoff, Ph.D., October 12, 2019)
Neurons, Inc. — How the Brain Sees Friction (Thomas Zoëga Ramsøy, May 27, 2019)
McGraw Hill Business Blog — More Trust, Less Friction (May 22, 2019)
MIT Technology Review — The “neuropolitics” consultants who hack voters’ brains (Elizabeth Svoboda, August 16, 2018)
American Marketing Association — What Are the Ethics of Neuromarketing? (Hal Conick, October 1, 2018)
US News & World Report — How Your Media-Viewing Habits Impact Your Thoughts About Money (Stacy Rapacon, August 20, 2018)
The Globe & Mail — Five Ways to Assess Your Company’s Mysterious Culture (April 12, 2018)
Tampa Bay Times — USF Works to Remake Its Muddled Brand (March 1, 2018)
The Nashville Ledger — Is It More Important to Like the Company or Product? (April 20, 2018)
US News & World Report — How to Be a More Conscious Consumer (September 18, 2017)
SmartCompany (Australia) — How to Maximise Your Chances of Success When Asking for a Favour (October 9, 2017)
Accenture Perspectives — The Science of Marketing (April 17, 2017)
The Globe & Mail — Business Lessons from Donald Trump’s Campaign (Harvey Schachter, November 18, 2016)
Marketing Magazine (Australia) — Neuromarketing: Saviour or Destroyer? (Craig Hunter, June 16, 2016)
The Drum — SXSW and the Future of Food (Karen Fewell, March 25, 2016)
The Guardian — How Far Is Too Far When It Comes to Advertising to Children? (Martin Wright, September 16, 2015)
The Christian Science Monitor — Why Do We Love Grumpy Animal Memes? Science Explains (Lisa Suhay, July 30, 2015)
The Next Web — The Power of Free (Ali Abdullah, July 11, 2015)
The Christian Science Monitor — ‘Inside Out’: Disney Film Based on Science of Facial Expressions (Husna Haq, June 18, 2015)
Entrepreneur — 3 Great Ways to Create an Emotional Bond with Customers (Jesse Torres, February 23, 2015)
Kiplinger — Mannequin Eye Contact and Other Ways Retailers Get You to Spend More (Anne Kates Smith, December 15, 2014)
CNBC — Closing Bell Segment on Holiday Shopping (December 2, 2014)
The Christian Science Monitor — The Color Red Leads to Higher eBay Bids, and Other Ways Retailers Trick Your Senses (Lou Carlozo, December 9, 2014)
News.com Australia — The Marketing Tricks Developed Through Brain Science That Make You Spend More Money (Wenlei Ma, July 31, 2014)
SmartCompany (Australia) — Brain Gain: How Neuroscience Can Improve Your Business Marketing Today (Eloise Keating, July 28, 2014)
Adweek — How Package Designers Use Science to Influence Your Subconscious Mind (Noreen O’Leary, June 17, 2014)
The Guardian — What’s in a Name? A Restaurant’s Success Can Hinge on the Right Words (Rebecca Hardy, October 8, 2013)
J. Walter Thompson Intelligence — Roger Dooley – Author of Brainfluence (interview with Alec Foege, December 12, 2012)
Inc. — Psych! 5 Brain Tricks to Make Customers Buy (Caitlin Berens, March 14, 2012)
Scientific American — Can Money Buy Self Esteem? (January 17, 2012)
CNN — How They Make Those Adverts Go Straight to Your Head (October 5, 2010)
Entrepreneur — Targeted Marketing Gets Intelligent (Dennis Romero, October 30, 2008)
Chicago Tribune — A Letter of Admission (Barbara Brotman, March 23, 2008)
New York Times — Why No Word From Yale? Web Site May Hold Clues (Kimetris N. Baltrip, January 7, 2004)
Podcast & Video Appearances
Human Risk Podcast — Roger Dooley on Friction (June 19, 2025)
Story Bistro — Brainfluence: An Interview with the Author (March 30,2025)
Don’t Write That Book Podcast — Marketing Assets You Need (December 5, 2024)
Ecommerce Traffic & Conversion Podcast — How Friction Can Make or Break Your eCommerce Business (August 28, 2024)
Demand Gen Radio — How to Remove Friction in Marketing (David Lewis, May 5, 2020)
The Innovation Show — FRICTION: The Untapped Force That Can Be Your Most Powerful Advantage (Aidan McCullen, February 13, 2020)
Real Coffee with Scott Adams — Episode 818, Coming in Hot (Dilbert creator Scott Adams shows off his “Friction Hunter Kit,” February 13, 2020)
How to Be Awesome at Your Job — How to Identify and Eliminate Friction (Pete Mockaitis, January 13, 2020)
Grow My Accounting Practice — Eliminating Friction with Roger Dooley (Mike Michalowicz, October 10, 2019)
Six Pixels of Separation — Roger Dooley On The Power of Friction (Mitch Joel, August 25, 2019)
Negotiation Ninja Podcast — The Science of Influence for Negotiation (Mark Raffan, August 19, 2019)
The Marketing Book Podcast — FRICTION by Roger Dooley (Douglas Burdett, July 26, 2019)
The Go-Giver Podcast — Frictionless (Bob Burg, June 25, 2019)
Amazing Business Radio — Creating a Friction-Aware Culture (Shep Hyken, May 31, 2019)
Behavioral Grooves — Roger Dooley: Friction and Engagement (Tim Houlihan and Kurt Nelson, May 23, 2019)
The Intuitive Customer Podcast — Creating a Frictionless Experience (Colin Shaw, May 18, 2019)
Adrian Swinscoe Podcast — The Removal of Friction Represents a Huge Opportunity for Customer Experience (Adrian Swinscoe, May 17, 2019)
Convince & Convert — How Friction Is Killing Your Marketing Success (Randy Frisch and Anna Hrach, May 13, 2019)
Duct Tape Marketing Podcast — How Reducing Friction Increases Revenue (John Jantsch, April 30, 2019)
The Brainy Business — Friction – What It Is And How To Reduce It (Melina Palmer, 2019)
The Learning Leader Show — How To Persuade And Convince Others With Neuromarketing (Ryan Hawk, October 29, 2015)
Webmaster Radio — The Irrational Brain with Roger Dooley (Tim Ash, January 30, 2012)
The Rise to the Top — Brainfluence: How to Tap into Your Customer’s Unconscious Thoughts (David Garland, May 9, 2012)
Book Reviews & Reading Lists
strategy+business (PwC) — Best Business Books 2019: Management (Ted Kinni, November 5, 2019) — Friction named a Top 3 Management Book of the year.
Forbes — Top 10 Books Of 2019 – A Perfect Holiday Gift (Shep Hyken, November 24, 2019)
Kirkus Reviews — Friction by Roger Dooley (July 12, 2019)
Inc. — 14 Books to Fuel Growth During the Dog Days of Summer (Gene Hammett, June 26, 2019)
Inc. — 25 Underrated Business Books That Every Entrepreneur Should Read (Gregory Ciotti, September 29, 2016)
Small Business Trends — Top 10 Customer Service Books (Ivana Taylor, August 18, 2020)
KaiNexus — 3 Noteworthy Continuous Improvement Books from 2019 (Greg Jacobson, December 17, 2019)
DigitalTonto — The 2019 Digital Tonto Reading List (Greg Satell, December 8, 2019)
Eglobalis — Best Customer Experience Books of 2019–2020 (Ricardo Saltz Gulko, November 21, 2019)
Habit Weekly — Editor’s Pick – Book of the Month (Samuel Salzer, June 2019)
Aula CM (Spain) — Los 40 mejores libros de Marketing y Publicidad (Milena Gonzalez, February 13, 2020)
Management.com.ua (Ukraine) — Book Review: Friction (December 16, 2019)
Industry & Trade Coverage
The Financial Brand — Most Financial Institutions Still Make Banking Too Difficult (Jim Marous, June 15, 2020)
On Global Leadership — Embracing Friction for Better Leadership (David Slocum, August 3, 2020)
Beyond Philosophy — Friction in CX: How To Avoid Getting Burned by Hidden Costs (Colin Shaw, May 23, 2019)
CustomerThink — The Removal of Friction Represents a Huge Opportunity for Customer Experience (Adrian Swinscoe, May 20, 2019)
CustomerThink — Neuromarketing Persuasion – A Chat with Roger Dooley (Kathy Klotz, February 14, 2015)
ICMI — Being Customer-Centric Is a Requirement, Not an Option (Nick Glimsdahl, January 25, 2020)
Strategy Lab — Out-Caring the Competition in the Life Insurance Industry (Jeph Maystruck, February 12, 2020)
[This page was fully revised and republished on March 9, 2026]
