"Top 3 Management Books”
"Best Business Books”
"Top 10 Books of 2019"
―Shep Hyken, Forbes
"Best Customer Experience Books of 2019"
"With blinding insight, Friction offers takeaways that allow us, systematically, to recognize and reduce obstacles to success.”
―Robert B. Cialdini, Author of Influence and Pre-Suasion
Friction is a multi-trillion dollar problem. It frustrates customers, costing you sales, reducing loyalty, and creating negative word of mouth. Inside your organization, it destroys productivity, reduces employee engagement, and increases turnover. In Friction, you'll learn how to spot it, how to eliminate it, and occasionally even use it to your advantage.More info →
Rated 4.5/5 with 335 Amazon reader reviews
Rated 4.0/5 with 1,324 Goodreads reviews
Want to spend less, and sell more? Want to build a memorable brand? 95% of your customer's decision-making processes are non-conscious, but most marketers keep trying to persuade with logic and facts. Brainfluence shows you how to reach your customer's brain using simple, science-based techniques. 100 short chapters tell you how to optimize your pricing, write memorable content, deliver presentations and sales pitches, all in easy-to-understand language.More info →