How Any Business Can Use AI-Powered Neuromarketing to Understand and Win Customers
“A masterclass in what actually drives behavior in the age of AI."
― Nir Eyal, Author of Hooked, Indistractable, and Beyond Belief
“A clear, practical guide to what truly drives customer decisions... Smart, grounded, and immediately applicable... essential reading."
— Marshall Goldsmith, Thinkers50 #1 Executive Coach
“With great insight and compelling examples, Roger Dooley shows entrepreneurs how to use AI, neuromarketing, and behavioral science to punch far above their weight.”
— Robert Cialdini, Author of Influence and Pre-Suasion
For decades, only Fortune 500 companies could afford the sophisticated brain imaging studies, biometric measurements, and behavioral science expertise needed to truly understand customer psychology. The Persuasion Engine: How Any Business Can Use AI-Powered Neuromarketing to Understand and Win Customers is a game-changing guide that breaks the long-established rules and reveals how any business of any size can now access these capabilities using affordable technology and AI-powered insights.
Through practical frameworks and real-world examples, including how to conduct eye-tracking studies for the cost of a coffee, analyze facial expressions using device cameras, and measure emotional engagement through wearable technology, readers will learn to audit their marketing for psychological effectiveness, craft headlines that trigger action, build authentic trust signals, and communicate with genuine empathy at scale. More revolutionary still, the book demonstrates how AI can serve as an on-demand team of world-class behavioral scientists, providing expert guidance on applying principles from legends in the field.
The Persuasion Engine is an essential blueprint that gives your business the same psychological insights that drive the world’s most successful brands—just without the million-dollar budget traditionally required to access them.
“With great insight and compelling examples, Roger Dooley shows entrepreneurs how to use AI, neuromarketing, and behavioral science to punch far above their weight.”
— Robert Cialdini, Author of Influence and Pre-Suasion
“A masterclass in what actually drives behavior in the age of AI. The Persuasion Engine shows how to apply behavioral science and AI together—ethically and practically—to influence decisions that stick.”
— Nir Eyal, Author of Hooked, Indistractable, and Beyond Belief
“The Persuasion Engine is a clear, practical guide to what truly drives customer decisions. Roger Dooley demystifies neuromarketing and translates behavioral science into usable insights that help marketers create messages that connect emotionally and inspire action. Smart, grounded, and immediately applicable, this book is essential reading for anyone who wants to stop guessing, understand their customers more deeply, and build marketing that actually works.”
— Marshall Goldsmith, Thinkers50 #1 Executive Coach and New York Times bestselling author of The Earned Life, Triggers, and What Got You Here Won’t Get You There
“Emotions drive decisions, and in this essential book Roger Dooley shows how scalable, low-cost neuroscience tools let marketers measure emotion and create experiences that truly delight customers.”
— Paul J. Zak, PhD, Founder, Immersion Neuroscience and Author of The Little Book of Happiness: A Scientific Approach to Living Better
“This is the marketing equivalent of The Imitation Game—decoding the often bizarre and hard-to-predict mass of internal wiring which lies between objective reality and human behaviour.”
— Rory Sutherland, Vice Chairman, Ogilvy
“Required reading for every company that intends to thrive in the age of AI.”
— Nancy Harhut, Author of Using Behavioral Science in Marketing
“Roger has been a go-to expert in my career for many years. This new masterpiece turns AI and behavioral science into actionable business tactics.”
— Mark Schaefer, Author of How AI Changes Your Customers
