Can you be authentically charismatic? Renowned behavioral investigator Vanessa Van Edwards has always been fascinated by the 'science of people'. A …
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Latest Podcasts and Posts
Eric Barker on Plays Well with Others
The last time Eric Barker visited Brainfluence, we spoke about his book, 'Barking Up The Wrong Tree', the Wall Street Journal best-seller that taught …
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Neuromarketing in Business with Benny Briesemeister
For decades, market research consisted mostly of surveys and focus groups. Now we have a host of new tools to track our audiences – what they see, …
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Choice Architecture with Eric Johnson
Choice architecture, the way choices are presented to people, is often overlooked as an important influence on both big and small decisions. One of …
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Cognitive Branding with Sandeep Dayal
What is "conation?" According to seasoned marketing and strategy leader Sandeep Dayal, conation is incredibly important in the marketing world. It …
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The Ultimate Marketing Engine with John Jantsch
Businesses today face the challenge of balancing their core values with the realities of the digital age — an age that has customers expect 24/7 …
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Trust & Inspire with Stephen M. R. Covey
A lack of trust, especially during these times of the "new normal," can cost organizations worldwide dearly. Now that remote working is gradually …
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Dorie Clark on The Long Game
The pandemic has caused us to rethink our long-term goals in life, as Dorie Clark did - and explained - in her most recent book, The Long …
Dan Pink on The Power of Regret
New York Times instant best-selling author Dan Pink always has promising research to unfold. For his most recent book, The Power Of Regret: How …
