Ron Johnson built the Apple Store from a blank sheet of paper, turning a company that couldn't get shelf space at Best Buy into the most profitable …
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Weird Behavioral Science – Roaches, Scary Bridges, Beer
In this solo Brainfluence episode, Roger Dooley argues that the strangest-looking experiments in behavioral science are usually the most useful ones. …
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The Persuasion Engine: AI-Powered Neuromarketing and Behavioral Science
In this solo episode of Brainfluence, host Roger Dooley shares ideas from his new book, The Persuasion Engine (Wiley). The big shift he wants every …
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The Housefly Effect and Other Nudges That Change Behavior
In this Brainfluence episode, host Roger Dooley sits down with behavioral scientist Eva van den Broek and advertising creative Tim den Heijer, …
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How To Make People Buy with Thomas Zoëga Ramsøy
In this episode of Brainfluence, we welcome Thomas Ramsoy, CEO and founder of Neurons and a leading expert in neuromarketing and consumer …
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The Activator Advantage with Matt Dixon
In this episode of Brainfluence, host Roger Dooley welcomes back Matt Dixon, founding partner of DCM Insights and co-author of the bestselling "The …
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Audacious with Mark Schaefer: How Humans Win in an AI World
Brainfluence host Roger Dooley sits down with marketing thought leader and bestselling author Mark Schaefer, who returns to the show with insights …
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iMotions, Affectiva and Neuromarketing with Peter Hartzbech
This episode features Peter Hartzbech of iMotions, who discusses the company's biosensor software platform for studying human behavior. Key …
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Cruise Industry Insider: Making Waves with Lisa Lutoff-Perlo
In the latest episode of the Brainfluence podcast, I had the pleasure of sitting down with Lisa Lutoff-Perlo, then Vice Chairman of External Affairs …
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