In this solo Brainfluence episode, Roger Dooley argues that the strangest-looking experiments in behavioral science are usually the most useful ones. …
Continue Reading about Weird Behavioral Science – Roaches, Scary Bridges, Beer →
Author and Keynote Speaker
Neuromarketing + AI + Psychology: Understand & Win Customers
Roger Dooley is the author of The Persuasion Engine (Wiley, 2026), Friction (Top 3 Management Book - PwC's strategy+business), and Brainfluence. His keynotes reveal how AI-enabled neuromarketing and behavioral science can decode customer decisions and drive more persuasive, high-impact marketing. Roger helps organizations build trust, shape behavior, and design experiences that convert—without guesswork. A Top 50 Global Thought Leader on Customer Loyalty and a leading customer experience keynote speaker, he equips teams with practical, science-backed strategies that work in the real world.






