Tom Peters is an author and legendary business thinker who has written 19 books. His new title is Tom Peters' Compact Guide to Excellence. It's a …
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The Power of INaction with Jinny Uppal
In business, we have a bias for busyness. Doing something is always better than doing nothing, to most of us. Indeed, Brainfluence guest and …
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CUES: The Secrets of Charismatic Communication
Can you be authentically charismatic? Renowned behavioral investigator Vanessa Van Edwards has always been fascinated by the 'science of people'. A …
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Eric Barker on Plays Well with Others
The last time Eric Barker visited Brainfluence, we spoke about his book, 'Barking Up The Wrong Tree', the Wall Street Journal best-seller that taught …
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Neuromarketing in Business with Benny Briesemeister
For decades, market research consisted mostly of surveys and focus groups. Now we have a host of new tools to track our audiences – what they see, …
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Choice Architecture with Eric Johnson
Choice architecture, the way choices are presented to people, is often overlooked as an important influence on both big and small decisions. One of …
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Cognitive Branding with Sandeep Dayal
What is "conation?" According to seasoned marketing and strategy leader Sandeep Dayal, conation is incredibly important in the marketing world. It …
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The Ultimate Marketing Engine with John Jantsch
Businesses today face the challenge of balancing their core values with the realities of the digital age — an age that has customers expect 24/7 …
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Trust & Inspire with Stephen M. R. Covey
A lack of trust, especially during these times of the "new normal," can cost organizations worldwide dearly. Now that remote working is gradually …
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