A New Way to Market to Your Customer’s Conscious Needs and Unconscious Mind
Should you appeal to your customer's rational needs or use emotion and non-conscious influence? The quick answer is "both," and this short book offers a simple framework for persuasive design.
– Do potential customers reach your website, landing page, or app but fail to take action?
– Do you struggle to combine both rational/logical and emotional/non-conscious elements into your marketing?
– Does your ecommerce site have too many abandoned shopping carts?
If you can answer “yes” to any of these questions, or if you are simply looking for a way to be more persuasive and convert better, you need The Persuasion Slide™.