Roger Dooley

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing as well as the popular blog Neuromarketing. He speaks to large and small groups about brain-based marketing strategies that get real-world results.

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Roger Dooley's Books

Need to get more from every marketing dollar? Stop selling features and benefits, and start selling to your customer's brains!

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Roger Dooley keynote

Speaking Engagements

From conference keynotes to private executive briefings, Roger Dooley presents real solutions to marketing problems in a lively, fun, and totally understandable way. No neuro-jargon, no smoke and mirrors, just strategies that work.

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Blog: Neuromarketing
Roger’s Books

Latest Brainfluence Podcast Episodes:

Jay Baer Feat

Ep #101: Hug Your Haters with Jay Baer

Most marketers know that the majority of their focus should be working on retaining customers rather than hunting for new …

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Matthew Willcox Feat

Ep #100: The Business of Choice with Matthew Willcox

Do you wonder why people often make irrational decisions? Or why some marketers know just the thing to say to …

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Sales Machine Feat

Ep #99: How to Create a Sales Machine with Justin Roff-Marsh

This week on Brainfluence Podcast, I am joined by Justin Roff-Marsh. Justin is the founder and President of Ballistix and author of the new …

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Maria Konnikova Feat

Ep #98: How to be a White-Hat Con Artist with Maria Konnikova

Do you wonder why con artists are such convincing and successful persuaders, when legitimate people (like you!) struggle to gain …

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Martin Lindstrom Feat

Ep #97: Martin Lindstrom and the Power of Small Data

This week, I have a very special guest on the Brainfluence podcast, my friend Martin Lindstrom. Martin is a best-selling …

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Carla Clark Feat

Ep #96: Your Brain on Animation with Carla Clark, Ph.D.

Want to hijack your customer’s brain? A talking head video won’t do that. But, some kinds of animation are able …

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