Roger Dooley

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing as well as the popular blog Neuromarketing. He speaks to large and small groups about brain-based marketing strategies that get real-world results.

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Roger Dooley's Books

Need to get more from every marketing dollar? Stop selling features and benefits, and start selling to your customer's brains!

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Roger Dooley keynote

Speaking Engagements

From conference keynotes to private executive briefings, Roger Dooley presents real solutions to marketing problems in a lively, fun, and totally understandable way. No neuro-jargon, no smoke and mirrors, just strategies that work.

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Blog: Neuromarketing
Brainfluence Book

Latest Brainfluence Podcast Episodes:

Brainy Marketing Blog at Forbes

If you don’t see me posting here too often, it’s because of yet another writing gig. This is a fun …

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CDO: Chief Delight Officer

On a speaking trip to Holland last week, I flew United Airlines. I’ve often criticized the firm for their constant …

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More Evidence: Facebook Kills Productivity

We all know that Facebook and other social media channels can be a distracting influence, but a new study shows …

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Compuware/Gomez: Bot Attacks Aren’t Us

Although there has been speculation that the wave of bot traffic afflicting some sites originated in the Compuware’s Gomez Peer …

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Has SXSW Outgrown Austin?

SXSW is feeling its growing pains. The title is, of course, a rhetorical question. South by Southwest could no more …

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Is Gomez Behind Massive Traffic Spikes?

A few weeks ago, a site I work with began seeing a big rise in traffic – from a baseline …

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