Roger Dooley

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing as well as the popular blog Neuromarketing. He speaks to large and small groups about brain-based marketing strategies that get real-world results.

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Roger Dooley's Books

Need to get more from every marketing dollar? Stop selling features and benefits, and start selling to your customer's brains!

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Roger Dooley keynote

Speaking Engagements

From conference keynotes to private executive briefings, Roger Dooley presents real solutions to marketing problems in a lively, fun, and totally understandable way. No neuro-jargon, no smoke and mirrors, just strategies that work.

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Blog: Neuromarketing
Brainfluence Book

Latest Brainfluence Podcast Episodes:

Crowd Venom vs. Crowd Wisdom

Web 2.0 may sound like a utopia where faceless corporations morph into feeling, interacting entities composed of many humans who …

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Is Social Search the Next Big Thing?

Search technology has been marked by a few big leaps in its history. What began with relatively crude algorithmic analysis …

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Infoworld Dumps Paper Version

I’ve been an Infoworld reader since the early days of the PC era, and the demise of its print version …

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Are Trackbacks Dying?

Steve Rubel at MicroPersuasion thinks trackbacks are dying. He cites tests of news trackback features at CNET and Yahoo that …

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Microsoft PR Firm Becomes The Story

Big corporations hire public relations firms to ensure that their message gets out as intended, to avoid embarrassing gaffes by …

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Web 2.0: Beating “Review Monkeys”

Rob Lovitt,’s Travel Writer, has discovered another flaw in the wonderful world of Web 2.0: user reviews are sometimes …

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