Roger Dooley

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing as well as the popular blog Neuromarketing. He speaks to large and small groups about brain-based marketing strategies that get real-world results.

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Roger Dooley's Books

Need to get more from every marketing dollar? Stop selling features and benefits, and start selling to your customer's brains!

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Roger Dooley keynote

Speaking Engagements

From conference keynotes to private executive briefings, Roger Dooley presents real solutions to marketing problems in a lively, fun, and totally understandable way. No neuro-jargon, no smoke and mirrors, just strategies that work.

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Blog: Neuromarketing
Brainfluence Book

Latest Brainfluence Podcast Episodes:

Contrary Thinking: Web Apps Suck

Conventional wisdom is that web-based applications are the Next Big Thing. Current apps like’s CRM show that critical business …

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10 Things To Do While Rebooting

How frustrated are you when you have to reboot your PC in the middle of the day? A full shutdown …

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Online Communities Plus Google Equal Value

A survey of technical professionals shows a startling level of reliance on Web communities by IT professionals. The report from …

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Does Your Blog Suck?

A few months ago, we began testing the interactive blog rating widget from RateItAll (see Beyond Web 2.0 – Interactive …

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Community Malaise Puts MySpace in TIME’s Worst Sites

What happens to communities when they get popular? They get targeted by spammers, malcontents, and vandals. MySpace has done an …

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Facebook Eats MySpace’s Cafeteria Lunch

My fellow FutureLab blogger, danah boyd, wrote an interesting and controversial essay about the social network migration of high school …

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