Roger Dooley

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing as well as the popular blog Neuromarketing. He speaks to large and small groups about brain-based marketing strategies that get real-world results.

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Roger Dooley's Books

Need to get more from every marketing dollar? Stop selling features and benefits, and start selling to your customer's brains!

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Roger Dooley keynote

Speaking Engagements

From conference keynotes to private executive briefings, Roger Dooley presents real solutions to marketing problems in a lively, fun, and totally understandable way. No neuro-jargon, no smoke and mirrors, just strategies that work.

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Blog: Neuromarketing
Brainfluence Book

Latest Brainfluence Podcast Episodes:

Compuware/Gomez: Bot Attacks Aren’t Us

Although there has been speculation that the wave of bot traffic afflicting some sites originated in the Compuware’s Gomez Peer …

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Has SXSW Outgrown Austin?

SXSW is feeling its growing pains. The title is, of course, a rhetorical question. South by Southwest could no more …

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Is Gomez Behind Massive Traffic Spikes?

A few weeks ago, a site I work with began seeing a big rise in traffic – from a baseline …

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Welcome to

After many years of having nothing at my eponymous domain, I’ve decided to do a modest build-out that includes a …

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Rogerd’s Notebook Retired

For years, I wrote a blog at (it’s not linked, because it will boomerang back to this site) on …

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Crowdsourcing for

New: Citysearch, a division of IAC, wants to build out as a local guide site, and instead of launching …

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