Roger Dooley

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing as well as the popular blog Neuromarketing. He speaks to large and small groups about brain-based marketing strategies that get real-world results.

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Brainfluence

Roger Dooley's Books

Need to get more from every marketing dollar? Stop selling features and benefits, and start selling to your customer's brains!

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Roger Dooley keynote

Speaking Engagements

From conference keynotes to private executive briefings, Roger Dooley presents real solutions to marketing problems in a lively, fun, and totally understandable way. No neuro-jargon, no smoke and mirrors, just strategies that work.

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Forbes.com: Brainy Marketing
Blog: Neuromarketing
Brainfluence Book

Latest Brainfluence Podcast Episodes:

Robert Cialdini’s New Insight: PRE-Suasion

Ep #126: Robert Cialdini’s New Insight: PRE-Suasion

Whatever you’re pitching, selling, or promoting, it’s not about what you’re offering — it’s about what you say before you …

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The Inner Lives of Markets with Ray Fisman

Ep #125: The Inner Lives of Markets with Ray Fisman

Just as customers are influenced by marketing, firms change their tactics in light of buyers’ responses. How might markets be influenced …

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Illuminate: How to Lead Change with Patti Sanchez

Ep #124: Illuminate: How to Lead Change with Patti Sanchez

When was the last time your business dealt with growing pains? Or experienced the discomfort of reinvention that often accompanies …

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Be An Agile Marketer With Roland Smart

Ep #123: Be an Agile Marketer with Roland Smart

According to our guest this week, you’re better off adapting to the future as it hurtles toward you rather than trying to …

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Esther Jacobs - digital nomad

Ep #122: Could You Become a Digital Nomad? With Esther Jacobs

Esther Jacobs raised €16 million for charities in her country, got knighted by Holland’s Queen… then, she got kicked out of …

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Stephan Aarstol Feat

Ep #121: The 5-Hour Workday with Stephan Aarstol

More often than not, the eight-hour workday feels like a mildly productive slog. Some people work more quickly and efficiently …

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