Roger customizes each keynote for the audience and the goals of the session. All takeaways are concepts that can be applied by the audience members after the event. Typical keynote themes include:
Neuromarketing: How to Engage Your Customer’s Non-conscious Mind
Brainfluence for Business: B2B Customers are Human, Too
Neuro-CX: Brand Experience and Your Customer’s Brain
Roger is one of the world’s best-recognized experts on neuromarketing and applying behavioral science to marketing, sales and customer experience. His best-selling book Brainfluence has been translated into eleven languages and he has brought his insights to audiences around the world.
Topics vary by audience – affiliate marketers, consumer brands, B2B firms, and non-profits have very different objectives and needs. But, all keynotes start from the concept that 95% of human decisions are non-conscious. Appeals based on logic and reason alone never work. Even worse, marketing using facts, figures, and logic pushes customers into what Nobel winner Daniel Kahneman calls “System 2” thinking. Our brains don’t like that effortful thinking, and will try to exit that mode as soon as possible.
Each of Roger’s keynotes is full of startling insights and real-world examples. Roger inspire the audience with the one big idea – it’s important to sell to your customer’s brain and how it really works. Beyond that core principle, every audience member will leave with specific “neuro” tactics for messaging, pricing, and more.
Frictionless: Future-Proof Your Customer Experience
Frictionless: Customer Experience Principles of The World’s Most Disruptive Companies
Frictionless Culture: The “Easy” Path to Engaged Employees and Loyal Customers
Roger’s latest book, the award-winning Friction, offers a simple but critically important insight… friction, or unnecessary effort, changes behavior. Even the tiniest bit of friction in customer experience reduces sales and new customer acquisition.
Even worse, existing customers who have a high-friction interaction are ten times as likely to be disloyal. Roger’s insight are based on research and illustrated with stories. His fast-paced keynotes will show your audience how damaging friction can be, and teach them how to spot non-obvious points of friction.
Most important, Roger will inspire your audience to make both the large and small changes that will create an effortless customer experience.
Team Engagement. The same insights that lead to a frictionless customer experience can improve employee experience and build team engagement. When team members are rooting out friction in customer processes, it is inevitable they will spot friction in their own work experience. When the company recognizes and fixes these, there’s a double benefit. Productivity increases, of course, because wasted time and effort are reduced. More importantly, team members become more engaged with the company when they see that management is making their job easier, not just encouraging them to work harder.
A typical keynote focuses primarily on customer experience. For some groups, such as C-level executives, a broader focus that brings in employee experience and a company culture that strives for simplicity. Roger will focus on the ideas that will help your organization the most.