Roger Dooley

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing as well as the popular blog Neuromarketing. He speaks to large and small groups about brain-based marketing strategies that get real-world results.

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Brainfluence

Roger Dooley's Books

Need to get more from every marketing dollar? Stop selling features and benefits, and start selling to your customer's brains!

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Roger Dooley keynote

Speaking Engagements

From conference keynotes to private executive briefings, Roger Dooley presents real solutions to marketing problems in a lively, fun, and totally understandable way. No neuro-jargon, no smoke and mirrors, just strategies that work.

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Forbes.com: Brainy Marketing
Blog: Neuromarketing
Roger’s Books

Latest Brainfluence Podcast Episodes:

Why Curiosity Is So Powerful with Mario Livio

Why Curiosity Is So Powerful with Mario Livio

We’ve all heard a certain saying about curiosity and the unfortunate fate of a cat, but have you ever wondered where that questioning mindset comes from in the first place? What is it that makes us eager to know more? Dr. Mario Livio is here today to answer that question and explain how marketers can use the science behind curiosity …

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How Focusing on Superconsumers Can Change Your Business with Eddie Yoon

How Focusing on Superconsumers Can Change Your Business with Eddie Yoon

What makes a superconsumer, and why are they so important? Today’s guest, growth strategy expert Eddie Yoon, is here to …

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Supercharge Your Content Marketing with Strategic Storytelling

Supercharge Your Content Marketing with Strategic Storytelling

What is your brand’s story? It’s a simple question that doesn’t always have such a simple answer. Our guest, Alexander …

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How Profit Psychology Turns Failure into Success with Mike Michalowicz

How Profit Psychology Turns Failure into Success with Mike Michalowicz

Mike Michalowicz’s ideas, based on profit psychology, have helped thousands of struggling entrepreneurs turn losing businesses into winners. The traditional …

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The Science of Irresistible First Impressions with Alexander Todorov

The Science of Irresistible First Impressions with Alexander Todorov

First impressions are formed in milliseconds, are long lasting, and are incredibly important. Knowing nothing about candidates other than their …

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How to Be More Influential and Persuasive

How to Be More Influential and Persuasive with Stacey Hanke

Studies show that 95% of people in influential positions think they are more influential than they really are. No matter …

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Ryan Holiday Reveals the Formula for a Perennial Seller

Ryan Holiday Reveals the Formula for a Perennial Seller

When it comes to writing a book that sells year after year, Ryan Holiday definitely knows the formula. His books …

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