Roger Dooley

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing as well as the popular blog Neuromarketing. He speaks to large and small groups about brain-based marketing strategies that get real-world results.

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Brainfluence

Roger Dooley's Books

Need to get more from every marketing dollar? Stop selling features and benefits, and start selling to your customer's brains!

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Roger Dooley keynote

Speaking Engagements

From conference keynotes to private executive briefings, Roger Dooley presents real solutions to marketing problems in a lively, fun, and totally understandable way. No neuro-jargon, no smoke and mirrors, just strategies that work.

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Forbes.com: Brainy Marketing
Blog: Neuromarketing
Brainfluence Book

Latest Brainfluence Podcast Episodes:

Draw to Win with Dan Roam

Ep #129: Draw to Win with Dan Roam

It’s no secret that humans remember images better than words; the ancient Roman Method of Loci is proof that people have been taking advantage of this truth for centuries. So why do so few of us capitalize on our evolutionary bias toward vision and, instead, rely exclusively on words to communicate? This week’s guest has put a modern twist on hacking our image-partial brains. …

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Develop Emotional Agility with Susan David

Ep #128: Develop Emotional Agility with Susan David

We live in an age of enlightenment. Our days are filled to the brim with apps and books and “life hacks” …

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Creating Real Customer Value with Gautam Mahajan

Ep #127: Creating Real Customer Value with Gautam Mahajan

It may seem like a no-brainer that customers should be a company’s priority — after all, “the customer is always right.” …

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Robert Cialdini’s New Insight: PRE-Suasion

Ep #126: Robert Cialdini’s New Insight: PRE-Suasion

Whatever you’re pitching, selling, or promoting, it’s not about what you’re offering — it’s about what you say before you …

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The Inner Lives of Markets with Ray Fisman

Ep #125: The Inner Lives of Markets with Ray Fisman

Just as customers are influenced by marketing, firms change their tactics in light of buyers’ responses. How might markets be influenced …

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Illuminate: How to Lead Change with Patti Sanchez

Ep #124: Illuminate: How to Lead Change with Patti Sanchez

When was the last time your business dealt with growing pains? Or experienced the discomfort of reinvention that often accompanies …

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Be An Agile Marketer With Roland Smart

Ep #123: Be an Agile Marketer with Roland Smart

According to our guest this week, you’re better off adapting to the future as it hurtles toward you rather than trying to …

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