Roger Dooley

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing as well as the popular blog Neuromarketing. He speaks to large and small groups about brain-based marketing strategies that get real-world results.

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Brainfluence

Roger Dooley's Books

Need to get more from every marketing dollar? Stop selling features and benefits, and start selling to your customer's brains!

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Roger Dooley keynote

Speaking Engagements

From conference keynotes to private executive briefings, Roger Dooley presents real solutions to marketing problems in a lively, fun, and totally understandable way. No neuro-jargon, no smoke and mirrors, just strategies that work.

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Forbes.com: Brainy Marketing
Blog: Neuromarketing
Brainfluence Book

Latest Brainfluence Podcast Episodes:

Neuromarketing Jobs Feat

Ep #59: Careers in Neuromarketing: Jobs and Schools

I’m solo-podcasting this week in order to answer one of the most commonly asked questions I receive: “How do I prepare for or start a career in neuromarketing?” Since universities do not (yet) offer a degree specializing in neuromarketing and, for the most part, avoid even the mention of this focus, this is not an easy path to navigate on …

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Martha Pease Feat

Ep #58: How to Create 100% Customer Focus with Martha Pease

Joining The Brainfluence Podcast this week is Martha Pease, the CEO of DemandWerks. Martha is a thought leader, executive, entrepreneur, …

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Jonathan Gabay Feat

Ep #57: Brand Psychology with Jonathan Gabay

Our special guest this week is author and ad industry veteran Jonathan Gabay. Over the course of his career, Jonathan …

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Justin Rondeau Feat

Ep #56: Conversion Optimization Secrets from Testing Expert Justin Rondeau

I am pleased to introduce Justin Rondeau, Conversion Optimization Manager of Digital Marketer, to the show today. Justin specializes in …

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Dorie Clark Feat

Ep #55: How to Stand Out as a Thought Leader with Dorie Clark

Today’s guest, Dorie Clark, is a marketing and strategy consultant. Dorie also writes for online publications like Harvard Business Review, …

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Erica Dhawan Feat

Ep #54: Connectional Intelligence with Erica Dhawan

Today, on The Brainfluence Podcast, my guest is the multi-talented Erica Dhawan. Erica is the Founder & CEO of Cotential, …

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Ben Parr Feat

Ep #53: Captivology with Ben Parr

On this episode of The Brainfluence Podcast, it is my pleasure to have Ben Parr as our guest. Ben is the …

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