Roger Dooley

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing as well as the popular blog Neuromarketing. He speaks to large and small groups about brain-based marketing strategies that get real-world results.

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Brainfluence

Roger Dooley's Books

Need to get more from every marketing dollar? Stop selling features and benefits, and start selling to your customer's brains!

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Roger Dooley keynote

Speaking Engagements

From conference keynotes to private executive briefings, Roger Dooley presents real solutions to marketing problems in a lively, fun, and totally understandable way. No neuro-jargon, no smoke and mirrors, just strategies that work.

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Forbes.com: Brainy Marketing
Blog: Neuromarketing
Roger’s Books

Latest Brainfluence Podcast Episodes:

Brain Rules with John Medina

Brain Rules with John Medina

Today’s guest is a developmental molecular biologist who has a lifelong fascination with how the brain reacts to and organizes information. Dr. John Medina is an affiliate Professor of Bioengineering at the University of Washington School of Medicine, as well as the author of the New York Times bestseller Brain Rules, a provocative book that takes on the way our …

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Body Language Sales Secrets

Body Language Sales Secrets

Maryann Karinch and Jim McCormick are experts in body language and sales, and they are here to explain how to …

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Cognitive Biases with Richard Shotton

Cognitive Biases with Richard Shotton

Would you trust a doctor who didn’t understand physiology? An engineer with no knowledge of physics? Given how obvious those …

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Work Less, Achieve More: 7 Science-Based Strategies

Work Less, Achieve More: 7 Science-Based Strategies

We would all love to do less and get more done, but the question is: how? Morten T. Hansen is …

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Move the Elephant with Tinna Nielsen

Move the Elephant with Tinna Nielsen

Today’s guest has made it her mission to use behavioral science to improve inclusion and diversity. A behavioral economist and …

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For Brands, Love is Better Than Respect

For Brands, Love is Better Than Respect

Being respected is a competitive advantage for brands, but being loved is the ultimate differentiator. Have you ever thought about …

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How to Ask for a Favor… and Get It!

How to Ask for a Favor… and Get It!

We all have to ask for a favor from time to time, but did you know there are certain things …

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