Roger Dooley

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing as well as the popular blog Neuromarketing. He speaks to large and small groups about brain-based marketing strategies that get real-world results.

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Brainfluence

Roger Dooley's Books

Need to get more from every marketing dollar? Stop selling features and benefits, and start selling to your customer's brains!

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Roger Dooley keynote

Speaking Engagements

From conference keynotes to private executive briefings, Roger Dooley presents real solutions to marketing problems in a lively, fun, and totally understandable way. No neuro-jargon, no smoke and mirrors, just strategies that work.

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Forbes.com: Brainy Marketing
Blog: Neuromarketing
Roger’s Books

Latest Brainfluence Podcast Episodes:

Digital Marketing Insights from Hubspot’s Sam Mallikarjunon

Digital Marketing Insights from Hubspot’s Sam Mallikarjunan

Sam Mallikarjunan is the co-author of the book How To Sell Better Than Amazon, and he’s here today to explain what it takes to do just that. A Marketing Fellow at HubSpot and former Head of Growth at HubSpot Labs—the somewhat-secret experimental arm of the world’s #1 Sales & Marketing platform—Sam has seen firsthand what it takes to market effectively. …

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Brain Rules with John Medina

Brain Rules with John Medina

Today’s guest is a developmental molecular biologist who has a lifelong fascination with how the brain reacts to and organizes …

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Body Language Sales Secrets

Body Language Sales Secrets

Maryann Karinch and Jim McCormick are experts in body language and sales, and they are here to explain how to …

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Cognitive Biases with Richard Shotton

Cognitive Biases with Richard Shotton

Would you trust a doctor who didn’t understand physiology? An engineer with no knowledge of physics? Given how obvious those …

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Work Less, Achieve More: 7 Science-Based Strategies

Work Less, Achieve More: 7 Science-Based Strategies

We would all love to do less and get more done, but the question is: how? Morten T. Hansen is …

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Move the Elephant with Tinna Nielsen

Move the Elephant with Tinna Nielsen

Today’s guest has made it her mission to use behavioral science to improve inclusion and diversity. A behavioral economist and …

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For Brands, Love is Better Than Respect

For Brands, Love is Better Than Respect

Being respected is a competitive advantage for brands, but being loved is the ultimate differentiator. Have you ever thought about …

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