Roger Dooley

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing as well as the popular blog Neuromarketing. He speaks to large and small groups about brain-based marketing strategies that get real-world results.

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Roger Dooley's Books

Need to get more from every marketing dollar? Stop selling features and benefits, and start selling to your customer's brains!

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Roger Dooley keynote

Speaking Engagements

From conference keynotes to private executive briefings, Roger Dooley presents real solutions to marketing problems in a lively, fun, and totally understandable way. No neuro-jargon, no smoke and mirrors, just strategies that work.

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RogerDo you need better marketing results? Join 30,000 smart marketers, managers, and entrepreneurs - get free content from Roger every week! Brainy Marketing
Blog: Neuromarketing
Brainfluence Book

Latest Brainfluence Podcast Episodes:

Darren Bridger Feat

Ep #78: Decoding the Consumer Brain with Darren Bridger

This week on The Brainfluence Podcast, I am honored to welcome one of the most experienced practitioners in the neuromarketing industry – Darren Bridger. Darren is the co-founder of two pioneering neuromarketing companies: NeuroCo and The MindLab. Darren has degrees in Psychology and Psychological Research Methods; and in his spare time, he has written books on marketing, decision-making, and memory.

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Brady Wilson Feat

Ep #77: The Brainy Way to Increase Engagement with Brady Wilson

My guest this week has been called “the embodiment of focused energy.” Brady Wilson is a speaker, trainer, author and …

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Joseph Ledoux Feat

Ep #76: What Your Amygdala Really Does, with Joseph LeDoux

My guest this week on The Brainfluence Podcast is likely known to both our listeners and Neuromarketing readers. Few, however, …

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Todd Henry Feat

Ep #75: Change The World With Your Authentic Voice featuring Todd Henry

This week on The Brainfluence Podcast, I am excited to welcome one of the leading experts on creativity, leadership, and …

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Tightwad Feat

Ep #74: How to Sell to Tightwads, Spendthrifts, and Everyone Else

Do you know that 25% of your customers are cheapskates who don’t want to spend their money? And 15%, on …

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Michael Port Feat

Ep #73: How to Steal the Show with Michael Port

This week on The Brainfluence Podcast, my guest has a truly impressive resume. Michael Port has been called “an uncommonly …

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William Greenwald Feat

Ep #72: Be a Mindsetter with William Greenwald

Our guest this week has a title that I know everyone will love. William Greenwald is the founder and Chief …

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