Roger Dooley

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing as well as the popular blog Neuromarketing. He speaks to large and small groups about brain-based marketing strategies that get real-world results.

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Brainfluence

Roger Dooley's Books

Need to get more from every marketing dollar? Stop selling features and benefits, and start selling to your customer's brains!

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Roger Dooley keynote

Speaking Engagements

From conference keynotes to private executive briefings, Roger Dooley presents real solutions to marketing problems in a lively, fun, and totally understandable way. No neuro-jargon, no smoke and mirrors, just strategies that work.

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Forbes.com: Brainy Marketing
Blog: Neuromarketing
Brainfluence Book

Latest Brainfluence Podcast Episodes:

The New Science of Emotions with Lisa Feldman Barrett

The New Science of Emotions with Lisa Feldman Barrett

Is the science behind facial coding weaker than we think? For decades, we’ve relied on Dr. Paul Ekman’s facial coding system to gauge true emotion. Neuromarketing companies now use it to power studies by webcam and mobile devices. Not so fast, says this week’s guest, Dr. Lisa Feldman Barrett…

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The Spark and The Grind with Erik Wahl

The Spark and The Grind with Erik Wahl

Many of us think of creativity as an isolated incident – a flash of brilliance that inspires a bold painting …

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Turn Your Product into a Habit with Nir Eyal

Turn Your Product into a Habit with Nir Eyal

It seems like the term “addiction” gets thrown around quite often when we discuss technology: we’re “addicted” to screens, to …

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How to Get Known with Mark Schaefer

How to Get Known with Mark Schaefer

The internet is constantly and increasingly abuzz with new content, and it can feel difficult to make yourself stand out …

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The Psychology of Winning at Email with Jocelyn Glei

The Psychology of Winning at Email with Jocelyn Glei

Email has become a seemingly inescapable feature of our modern lives – but it doesn’t have to be overwhelming or time-consuming. …

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Liminal Thinking? Here's How It Helps with Dave Gray

Liminal Thinking? Here’s How It Helps

Change is one of the few things you can rely on in life, in the personal, technological, and business realms alike. …

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Dan Ariely - Payoff - Science of Motivation

Dan Ariely Explains the Science of Motivation

Dan Ariely is with us again today – his first visit was back in Episode 60. Dan’s work has been field-shaping …

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