Roger Dooley

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing as well as the popular blog Neuromarketing. He speaks to large and small groups about brain-based marketing strategies that get real-world results.

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Brainfluence

Roger Dooley's Books

Need to get more from every marketing dollar? Stop selling features and benefits, and start selling to your customer's brains!

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Roger Dooley keynote

Speaking Engagements

From conference keynotes to private executive briefings, Roger Dooley presents real solutions to marketing problems in a lively, fun, and totally understandable way. No neuro-jargon, no smoke and mirrors, just strategies that work.

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Forbes.com: Brainy Marketing
Blog: Neuromarketing
Roger’s Books

Latest Brainfluence Podcast Episodes:

The Science of Irresistible First Impressions with Alexander Todorov

The Science of Irresistible First Impressions with Alexander Todorov

First impressions are formed in milliseconds, are long lasting, and are incredibly important. Knowing nothing about candidates other than their photos, subjects were 70% accurate in predicting the outcome of actual elections. Our guest on this episode, Alexander Todorov, describes this research and shares other insights about first impressions. His new book Face Value: The Irresistible Influence of First Impressions collects his …

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How to Be More Influential and Persuasive

How to Be More Influential and Persuasive with Stacey Hanke

Studies show that 95% of people in influential positions think they are more influential than they really are. No matter …

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Ryan Holiday Reveals the Formula for a Perennial Seller

Ryan Holiday Reveals the Formula for a Perennial Seller

When it comes to writing a book that sells year after year, Ryan Holiday definitely knows the formula. His books …

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Brian and Jeffrey Eisenberg

How to Be Like Amazon, Even if You’re Tiny

Amazon is the company that every other company wants to be. They dominate ecommerce and are a serious player in …

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Building a Team of Teams, the Navy Seal Way

Building a Team of Teams, the Navy SEAL Way

Former Navy SEAL Chris Fussell knows what it takes to work as part of a high-functioning team. On this episode, …

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The Science of Mental Preparation

Psyched Up – The Science of Mental Preparation

Get ready to get psyched up and motivated with today’s guest, Daniel McGinn. Daniel is senior editor at the Harvard …

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Breakthrough Growth using Gender Intelligence with Barbara Annis

Breakthrough Growth Using Gender Intelligence

Is it actually OK to discuss gender differences in the workplace? For years, the mere suggestion that men and women …

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