In this podcast episode, Roger Dooley welcomes Dr. Carl Marci, a pioneer in the neuromarketing space. They discuss Dr. Marci’s current work in healthcare and technology, his views on tech-life balance, and the state of the neuromarketing industry. Dr. Marci emphasizes the need for a balance between reducing friction and maintaining human interaction in the digital age. He also discusses the importance of battery life, signal quality, and open access in measurement devices. The conversation then shifts to Dr. Marci’s book, REWIRED: Protecting Your Brain in the Digital Age, which focuses on protecting the brain from the negative impacts of technology. They explore the effects of media multitasking, distracted driving, and generative AI. Dr. Marci highlights the concept of super stimuli and its impact on our behavior, particularly in relation to social media. He emphasizes the need for responsible use of technology and understanding the fine line between habit and addiction.How has your brain been REWIRED? #Neuromarketing pioneer Carl Marcin, aka @CMBiometrics, joins Brainfluence to explain... Click To Tweet
Carl Marci – Key Moments
Tech-life balance and reducing social interaction [00:02:31] Dr. Marci discusses the need for a balance between reducing friction and maintaining social interaction in the digital age.
Friction in self-checkout and customer choice [00:03:38] The speakers discuss their preferences and frustrations with self-checkout systems and the importance of having a choice between human interaction and convenience.
Challenges and future of the neuromarketing industry [00:06:23] Dr. Marci shares his perspective on the challenges of scaling the neuromarketing industry and the potential for AI and data to be the solution.
Battery life and signal quality [00:08:16] Discussion on the trade-offs between small, nice-looking measurement devices and the quality of the signal and access to data.
The book “Rewired” and protecting the brain [00:09:18] Dr. Marci’s motivation for writing the book and his observations on the negative impacts of technology on mental health.
Media multitasking and its effects [00:13:04] The consequences of media multitasking, including decreased processing speed, increased error rate, anxiety, depression, and lower grades.
The rise of distractions in the car [00:16:20] Discusses the increase in car accidents due to distractions and the need for laws and education to address the issue.
The introduction of the automobile and the need for stop signs [00:17:23] Compares the introduction of automobiles to the current technology landscape and emphasizes the need for “stop signs” on the information superhighway.
The potential of generative AI and immersive conversations [00:18:27] Explores the possibilities of conversing with AI bots or historical figures and the impact it may have on human interactions.
Super stimuli and its impact on behavior [00:24:46] Certain stimuli can override innate needs, leading to behavior that prioritizes artificial versions of those stimuli. Examples include songbirds and beetles.
The influence of curated super stimuli [00:25:45] Surgically enhanced women, luscious food photos, and social media filters create curated super stimuli that are difficult for the brain to ignore, leading to potential issues.
Finding Dr. Carl Marci online [00:26:43] Dr. Carl Marci can be found on his website “Rewired the Book” and on LinkedIn. His book can be purchased on Amazon or most bookstores.
Carl Marci Quotes
The Difference Between Big Companies and Early Stage Companies:
“In a big company, when there’s a fire, you have a meeting to talk about the fire, you have another meeting to talk about maybe whether we should wait a little bit longer to put the fire out. You have a third meeting to talk about whose fault it was. And in between, there’s a lot of finger pointing. In an early stage company, if there’s a fire, you put it out.”
— Carl Marci [00:01:47 → 00:02:05]
The Importance of Tech Life Balance:
It’s the point of the book, which is we need to have tech life balance, right?”
— Carl Marci [00:03:04 → 00:03:11]
The Future of AI in Media Research:
“I’m not sure that we’ve cracked the code in terms of what’s the killer application that balances high quality sensors, great science with an application that’s repeatable scalable and that customers are delighted with.”
— Carl Marci [00:07:23 → 00:07:40]
The Future of Wearable Technology:
“I do think that’s where another kind of convergence is happening. There’s some very small, nice looking technologies that do a good job, and applying those and having entrepreneurs apply those in different ways, I think, is absolutely going to be part of the future as they become more and more ubiquitous, right. More and more people using and wearing smartwatches and all kinds of sensor devices, eventually there’s going to be a big data play on all those sensors, and then you’re going to start to mine that in different ways. That’s likely where this goes.”
— Carl Marci [00:09:18 → 00:09:50]
The Impact of Social Media Addiction:
“I was like, she doesn’t look that good… I don’t think she’s going to make it in less than ten minutes in this study… And all I could do and associate in my mind was to B. F. Skinner… That looks an awful lot like withdrawal symptoms to a technology that everyone’s using. Is that concerning?”
— Carl Marci [00:11:18 → 00:11:23]
The Dangers of Media Multitasking:
“The more you do it, the more you build this habit…the higher rates of anxiety and depression. You have decreased attention spans. You have increased impulsivity. And for kids who are school age, you have lower grades and lower test scores across the board.”
— Carl Marci [00:14:35 → 00:14:50]
Distractions in the Car:
“For 40 years, the number of deaths per mile in this country were going down, right? Better lighting, better signage, better brakes, airbags sensors of all types. Until 2016 and every year since 2016, it’s actually starting to creep up. The number one reason is distractions in the car.”
— Carl Marci [00:16:55 → 00:17:18]
The Impact of Technology on Mental Health:
“And I heard this the other day, and I’m still trying to get my head around it. From roughly 2000 to 2020, the number of adult Americans who reported that they do not have a confidant or best friend in their life went from 2% to 12%. That’s a ten-time increase, almost.”
— Carl Marci [00:24:08 → 00:24:28]
The Impact of Super Stimuli on the Brain:
“The filters of social media create these curated super stimuli that are very hard for the brain to ignore… that is driving a lot of these issues.”
— Carl Marci [00:26:31 → 00:26:45]
About Carl Marci
Dr. Carl D. Marci is physician, neuroscientist, author and entrepreneur. He is currently a Chief Psychiatrist and Managing Director of Mental Health and Neuroscience at OM1, a ventured-backed health technology real-world data company. He is also part-time staff psychiatrist at MGH and part-time Assistant Professor of Psychiatry at Harvard Medical School. Dr. Marci has worked at multiple early stage health technology and mental health delivery companies in the past. He has extensive training health research, the use of biological measures and the neuroscience of emotion through two National Institutes of Health fellowships. He holds seven US patents, has published numerous articles in peer-reviewed science journals, gives lectures regionally, nationally, and internationally and is a leader in the fields of social & consumer neuroscience and digital health. Dr. Marci is also a Henry Crown Fellow at the Aspen Institute and is a member of the Aspen Global Leadership Network.
Carl Marci Resources
LinkedIn: Carl D. Marci, M.D.
Share the Love:
If you like Brainfluence…
- Never miss an episode by subscribing via iTunes, Stitcher or by RSS
- Help improve the show by leaving a Rating & Review in iTunes (Here’s How)
- Join the discussion for this episode in the comments section below