In this podcast episode, Roger Dooley welcomes Dr. Carl Marci, a pioneer in the neuromarketing space. They discuss Dr. Marci's current work in healthcare and technology, his views on tech-life …
Neuromarketing in Business with Benny Briesemeister
For decades, market research consisted mostly of surveys and focus groups. Now we have a host of new tools to track our audiences – what they see, what they read, what they think and how they feel. …
Continue Reading about Neuromarketing in Business with Benny Briesemeister →
Online Neuromarketing with Thomas Zoëga Ramsøy
Thomas Zoëga Ramsøy is the CEO and Founder of Neurons Inc, a global leader in applied neuroscience. A neuropsychologist with a Ph.D. in neurobiology and neuroimaging, Thomas has worked with leading …
Continue Reading about Online Neuromarketing with Thomas Zoëga Ramsøy →
Badvertising – Why So Many Ads Suck, with Jim Morris
Very few of our guests have a nickname or a tagline, but Jim Morris does: Tagline Jim. He’s worked as a copywriter and creative director at ad agencies like FCB and DDB Worldwide and as a freelance …
Continue Reading about Badvertising – Why So Many Ads Suck, with Jim Morris →
Find Out What Your Customers Can’t Tell You with Melina Palmer
Melina Palmer is the founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Melina obtained her bachelor’s degree in …
Continue Reading about Find Out What Your Customers Can’t Tell You with Melina Palmer →
Smartwatch Neuromarketing with Paul Zak
Paul Zak is the founding Director of the Center for Neuroeconomics Studies and Professor of Economics, Psychology and Management at Claremont Graduate University, as well as founder and Chief …
Continue Reading about Smartwatch Neuromarketing with Paul Zak →
Neuromarketing in a Pandemic with MediaScience’s Duane Varan
Duane Varan, Ph.D., is the CEO of MediaScience, a leading provider of lab-based audience/marketing research with labs in Austin, Chicago, and New York. Known as the champion of transparency and …
Continue Reading about Neuromarketing in a Pandemic with MediaScience’s Duane Varan →
Blindsight: How Marketing Reshapes Our Brains
Prince Ghuman is is a Professor of Neuromarketing at Hult International Business School, holding dual roles as the U.S. Director of Consumer Marketing and the Global Director of B2B Marketing for OFX. …
Continue Reading about Blindsight: How Marketing Reshapes Our Brains →
Marketing to Mindstates with Will Leach
Will Leach is the founder of TriggerPoint, a leading behavioral research and design consultancy specializing in Mindstate Marketing. With over 25 years of behavioral insights experience, Will is also …
Continue Reading about Marketing to Mindstates with Will Leach →