In this podcast episode, Roger Dooley chats with Matt Dixon, author of The JOLT Effect and founding partner of DCM Insights, about the concept of effortful experiences and the impact of customer …
Belonging to the Brand with Mark Schaefer
In this podcast episode, host Roger Dooley interviews author Mark Schaefer about his new book, Belonging to the Brand. They discuss the importance of community in marketing strategies and the …
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Immersion with Paul Zak
On this episode of Brainfluence, host Roger Dooley is joined by Paul Zak, founder of Immersion, a company that uses smartwatches and fitness devices to turn activity data into business insights. They …
Using Behavioral Science in Marketing with Nancy Harhut
On this episode of Brainfluence, we explore how behavioral science can be utilized in both B2C and B2B marketing. Nancy Harhut shares how campaigns that focus on emotional impact over product features …
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Evolutionary Ideas with Sam Tatam
In this episode of Brainfluence, host Roger Dooley interviews Sam Tatam, Global Principal and Head of Behavioral Science at Ogilvy Growth and Innovation. Tatam discusses his background in …
Write a Must-Read with AJ Harper
In this episode of Brainfluence, host Roger Dooley interviews AJ Harper, an editor and publishing strategist, about her career as a developmental editor and ghostwriter, her new book, and the …
