Author and Keynote Speaker
In this Brainfluence episode, we explore pricing psychology with Leigh Caldwell, a seasoned behavioral economist and pricing strategist. Leigh joins us to shed light on the true essence of …
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In today's Brainfluence episode, we have the brilliant and hilarious entrepreneur, Mike Michalowicz, as our guest. Mike has built and sold multi-million dollar businesses, experienced the trials and …
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In this podcast episode, host Roger Dooley interviews Melina Palmer, author of What Your Employees Need and Can't Tell You, about change initiatives in companies. They discuss the misconception that …
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On this episode of Brainfluence, we explore how behavioral science can be utilized in both B2C and B2B marketing. Nancy Harhut shares how campaigns that focus on emotional impact over product features …
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The last time Eric Barker visited Brainfluence, we spoke about his book, 'Barking Up The Wrong Tree', the Wall Street Journal best-seller that taught us a science-based approach to success. Now, his …
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Annie Duke is an author, speaker, and consultant in the decision-making space. She was awarded a National Science Foundation Fellowship to study Cognitive Psychology at the University of Pennsylvania, …
Would you trust a doctor who didn't understand physiology? An engineer with no knowledge of physics? Given how obvious those answers seem, it's surprising that so many companies trust marketers who …
Continue Reading about Cognitive Biases with Richard Shotton →
