Ron Tite is the founder and CEO of Church+State, an award-winning advertising writer, and the creative director for multiple respected brands. He speaks to leading organizations about creativity, …
Alchemy: Rory Sutherland on the Art & Science of Creating Magic in Brands, Business, and Life
Rory Sutherland is one of the most influential advertising professionals in the world today. Having worked as the Vice Chairman of Ogilvy since 1988, Rory has formed a behavioral science practice …
Carl Marci and the Science Behind Ad Compression
Dr. Carl Marci is a lot of things: a medical doctor, an entrepreneur, and a pioneer in neuromarketing. Currently serving as Chief Neuroscientist of Nielsen Consumer Neuroscience, as well as a faculty …
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Create Your Iconic Advantage with Soon Yu
Today's guest is an international speaker and bestselling author on innovation and design. Most recently serving as the Global VP of Innovation and Officer at VF Corporation (a parent organization to …
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Cognitive Biases with Richard Shotton
Would you trust a doctor who didn't understand physiology? An engineer with no knowledge of physics? Given how obvious those answers seem, it's surprising that so many companies trust marketers who …
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How Focusing on Superconsumers Can Change Your Business with Eddie Yoon
What makes a superconsumer, and why are they so important? Today’s guest, growth strategy expert Eddie Yoon, is here to answer those questions and more. Eddie is the founder of the growth think tank …
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Supercharge Your Content Marketing with Strategic Storytelling
What is your brand’s story? It’s a simple question that doesn’t always have such a simple answer. Our guest, Alexander Jutkowitz, has spent over 20 years helping brands find and tell their stories, …
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Friction, Advertising, and Passion Brands with Jeff Rosenblum
Jeff Rosenblum may be one of the few to say that we ask our advertisements to do too much. But in an age that sees us constantly bombarded by marketing, he has a point - it may be unrealistic to …
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