Author and Keynote Speaker
Very few of our guests have a nickname or a tagline, but Jim Morris does: Tagline Jim. He’s worked as a copywriter and creative director at ad agencies like FCB and DDB Worldwide and as a freelance …
Continue Reading about Badvertising – Why So Many Ads Suck, with Jim Morris →
Ron Tite is the founder and CEO of Church+State, an award-winning advertising writer, and the creative director for multiple respected brands. He speaks to leading organizations about creativity, …
Rory Sutherland is one of the most influential advertising professionals in the world today. Having worked as the Vice Chairman of Ogilvy since 1988, Rory has formed a behavioral science practice …
Dr. Carl Marci is a lot of things: a medical doctor, an entrepreneur, and a pioneer in neuromarketing. Currently serving as Chief Neuroscientist of Nielsen Consumer Neuroscience, as well as a faculty …
Continue Reading about Carl Marci and the Science Behind Ad Compression →
Today's guest is an international speaker and bestselling author on innovation and design. Most recently serving as the Global VP of Innovation and Officer at VF Corporation (a parent organization to …
Continue Reading about Create Your Iconic Advantage with Soon Yu →
Would you trust a doctor who didn't understand physiology? An engineer with no knowledge of physics? Given how obvious those answers seem, it's surprising that so many companies trust marketers who …
Continue Reading about Cognitive Biases with Richard Shotton →
What makes a superconsumer, and why are they so important? Today’s guest, growth strategy expert Eddie Yoon, is here to answer those questions and more. Eddie is the founder of the growth think tank …
Continue Reading about How Focusing on Superconsumers Can Change Your Business with Eddie Yoon →
What is your brand’s story? It’s a simple question that doesn’t always have such a simple answer. Our guest, Alexander Jutkowitz, has spent over 20 years helping brands find and tell their stories, …
Continue Reading about Supercharge Your Content Marketing with Strategic Storytelling →
Jeff Rosenblum may be one of the few to say that we ask our advertisements to do too much. But in an age that sees us constantly bombarded by marketing, he has a point - it may be unrealistic to …
Continue Reading about Friction, Advertising, and Passion Brands with Jeff Rosenblum →
