Jeff Rosenblum may be one of the few to say that we ask our advertisements to do too much. But in an age that sees us constantly bombarded by marketing, he has a point – it may be unrealistic to expect a simple banner ad to drive traffic.
In his new book FRICTION – Passion Brands in the Age of Disruption, Jeff talks about how brands can overcome friction to make it easier for consumers to engage with their content, products, and overall branding.
Jeff Rosenblum and his business partner Jordan Berg are the co-founders of Questus, a branding agency that has worked with brands like Apple, Disney, Ford, and The NFL. They are also the filmmakers behind the well-regarded documentary on the changing nature of advertising, The Naked Brand.
Jeff and I talk about friction and how it keeps both people and brands from realizing their goals. Jeff talks about how customers today don’t want to be interrupted and how our brains have learned to block out advertising. We highlight some of the biggest and best brands in the advertising game, and how they use inspiring content to keep customers engaged.
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On Today’s Episode We’ll Learn:
- How Jeff defines friction and how it affects brands.
- Some of the brands that are eliminating friction and dominating the competition.
- Why it’s essential to move the target if you want to create a competitive advantage in your industry.
- How we currently ask advertising to do to much, and how to make it more effective.
- How the brain creates eureka moments and accesses creativity.
Key Resources for Jeff Rosenblum and Passion Brands:
- Connect with Jeff: Website | Twitter
- Amazon: FRICTION – Passion Brands in the Age of Disruption
- The Naked Brand
- Bill Walsh
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