Very few of our guests have a nickname or a tagline, but Jim Morris does: Tagline Jim. He’s worked as a copywriter and creative director at ad agencies like FCB and DDB Worldwide and as a freelance copywriter for 25 years. Jim is responsible for dozens of successful taglines, including We are Flintstones Kids, Ten Million Strong and Growing, the cornerstone of one of the longest-running ad campaigns of the last half century.
Listen in as we discuss whether taglines have become obsolete with the rise of social media, why they have fallen out of grace with marketers in recent years, and why so many taglines don’t really mean anything. Jim also shares his views on why there is so much bad advertising in the market and the reasons behind it, including the impact of groupthink, lawyers, and neuromarketing in the advertising space.
Learn the common reasons behind bad advertising with Jim Morris, author of BADVERTISING. #advertising #neuromarketing Click To Tweet
If you enjoy the show, please drop by iTunes and leave a review while you are feeling the love! Reviews help others discover this podcast and I greatly appreciate them!
On Today’s Episode We’ll Learn:
- Why so many taglines don’t really mean anything.
- Why taglines may have fallen out of style with marketers.
- Jim’s favorite tagline and the one that he regrets writing the most.
- The common reason there is so much bad advertising in the market.
- What a HIPO decision is and how it affects the effectiveness of advertising.
- Why neuromarketing techniques do not always produce better marketing strategies.
Key Resources for Jim Morris:
- Connect with Jim Morris: Website | LinkedIn
- Amazon: Badvertising
- Kindle: Badvertising
- Amazon: Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability
- Working Backwards with Colin Bryar
Share the Love:
If you like The Brainfluence Podcast…
- Never miss an episode by subscribing via iTunes, Stitcher or by RSS
- Help improve the show by leaving a Rating & Review in iTunes (Here’s How)
- Join the discussion for this episode in the comments section below
Full Episode Transcript: