Blog

These are Roger's thoughts on management, personal productivity, and occasionally random topics. Check out the blog Neuromarketing for his brain-based marketing posts.

Play Bigger Feat

Ep #117: Play Bigger to Dominate Your Market with Al Ramadan

What better way to break into an industry than by being the first company to understand exactly what it’s missing? On this episode, we sit down with Al Ramadan to discuss how software engineers, innovators, and companies do just that. While Al got his start in coding as a software engineer, his career now encompasses marketing, design, advising, and writing. …

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Matt May Winning the Brain Game

Ep #116: Winning the Brain Game with Matthew May

Many of us leap to conclusions when trying to solve our problems, whether they are personal, financial, or otherwise. But is there …

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Amy Herman Feat

Ep #115: How To Increase Your Visual IQ with Amy Herman

How can images of naked women and sculptures made out of urinal structures thwart a terrorist or help you save …

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Ryan Holiday Feat

Ep #114: Ego, Marketing, and More with Ryan Holiday

Just about every self-help author and life coach tries to pump you up by getting you to think better of …

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Carmen Simon Feat

Ep. #113: How You Can Change Behavior with Memorable Content with Carmen Simon

Successful marketers create content that influences the brain’s reward system and helps consumers form habits around a particular product or service. Have you scrolled …

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Dary Weber Feat

Ep #112: Brand Seduction – How to Make Your Brand Memorable with Daryl Weber

The mood, feeling, and attitude that your brand presents to the world are processed in seconds. Consumers can make the decision …

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Negotiate the nonnegotiable with Dan Shapiro

Ep #111: How To Negotiate, Even in Emotional Situations with Dan Shapiro

Have you ever tried to reason with an argumentative, emotional child? How about working with multiple groups to find common …

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