Blog

These are Roger's thoughts on management, personal productivity, and occasionally random topics. Check out the blog Neuromarketing for his brain-based marketing posts.

Jonah Berger Feat

Ep #120: Invisible Influence with Jonah Berger

Why do most people think they’re immune to social pressures? Can being aware of this “invisible influence” make you more likely to overcome them? Jonah Berger joins us this week to answer these questions and more about why people act the way they do. Jonah’s book, Invisible Influence: The Hidden Forces that Shape Behavior, is all about the subtle social influences that affect our decision-making …

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Mike Michalowicz Feat

Ep #119: Dominate Your Industry with Mike Michalowicz

What could UGG, Tesla, and cronuts (yes, the pastry) possibly have in common? This week, I sit down with author …

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Social Proof Feat

Ep #118: Social Proof – The Right and Wrong Ways to Use It

There’s no guest this week, just me – Roger Dooley. I’m going to give you a brief introduction to the concept …

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Play Bigger Feat

Ep #117: Play Bigger to Dominate Your Market with Al Ramadan

What better way to break into an industry than by being the first company to understand exactly what it’s missing? …

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Matt May Winning the Brain Game

Ep #116: Winning the Brain Game with Matthew May

Many of us leap to conclusions when trying to solve our problems, whether they are personal, financial, or otherwise. But is there …

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Amy Herman Feat

Ep #115: How To Increase Your Visual IQ with Amy Herman

How can images of naked women and sculptures made out of urinal structures thwart a terrorist or help you save …

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Ryan Holiday Feat

Ep #114: Ego, Marketing, and More with Ryan Holiday

Just about every self-help author and life coach tries to pump you up by getting you to think better of …

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