Blog

These are Roger's thoughts on management, personal productivity, and occasionally random topics. Check out the blog Neuromarketing for his brain-based marketing posts.

The Science of Pride with Jessica Tracy

Ep #130: The Science of Pride with Jessica Tracy

You’ve probably had bosses you adored, and bosses you really disliked. But you likely respected both types, albeit in varied ways. What makes these types of leaders, and your reaction to them, so different? On this episode, Dr. Jessica Tracy of UBC’s Emotion & Self Lab, makes the case that pride, the first “deadly sin” we’ve all been warned about, is what distinguishes …

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Draw to Win with Dan Roam

Ep #129: Draw to Win with Dan Roam

It’s no secret that humans remember images better than words; the ancient Roman Method of Loci is proof that people have been …

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Develop Emotional Agility with Susan David

Ep #128: Develop Emotional Agility with Susan David

We live in an age of enlightenment. Our days are filled to the brim with apps and books and “life hacks” …

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Creating Real Customer Value with Gautam Mahajan

Ep #127: Creating Real Customer Value with Gautam Mahajan

It may seem like a no-brainer that customers should be a company’s priority — after all, “the customer is always right.” …

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Robert Cialdini’s New Insight: PRE-Suasion

Ep #126: Robert Cialdini’s New Insight: PRE-Suasion

Whatever you’re pitching, selling, or promoting, it’s not about what you’re offering — it’s about what you say before you …

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The Inner Lives of Markets with Ray Fisman

Ep #125: The Inner Lives of Markets with Ray Fisman

Just as customers are influenced by marketing, firms change their tactics in light of buyers’ responses. How might markets be influenced …

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Illuminate: How to Lead Change with Patti Sanchez

Ep #124: Illuminate: How to Lead Change with Patti Sanchez

When was the last time your business dealt with growing pains? Or experienced the discomfort of reinvention that often accompanies …

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