Blog

These are Roger's thoughts on management, personal productivity, and occasionally random topics. Check out the blog Neuromarketing for his brain-based marketing posts.

Eisenberg Feat

#34: Buyer Legends with Bryan and Jeffrey Eisenberg

This week’s show comes to you from Austin, Texas, where I chat with fellow Austinites, Bryan and Jeffrey Eisenberg. They are the co-authors of New York Times bestsellers like Call to Action and Waiting for Your Cat to Bark. For almost 20 years, Bryan and Jeffrey have helped B2B and B2C companies such as HP, Google, Intel, Cancer Treatment Centers …

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Paul Zak Feat

Ep #33: The Chemistry of Influence with Paul Zak

This week’s guest on The Brainfluence Podcast, is scientist, author, entrepreneur and speaker Paul J. Zak. Paul is the founding …

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Expectations Feat

Ep #32: A Surprising Way to Improve Real Customer Experience

This week, we’re going to talk about how the way you describe your product or service can actually change what …

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Magic Feat

Ep #31: Selling Secrets of Magicians

After last week’s epic interview with Dr. Robert Cialdini, I decided to do a short solo recording focused on the …

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Robert Cialdini Feat

Ep #30: Small Changes, BIG Influence with Dr. Robert Cialdini

This week, I am delighted to welcome a legend in the field of persuasion and influence, Dr. Robert Cialdini.  His …

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Paul Roetzer Feat

Ep #29: The Performance Marketing Blueprint with Paul Roetzer

  This week on The Brainfluence Podcast, our guest is Paul Roetzer. Paul is the founder and CEO of PR …

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Ep 28 Sensory Retail Feat

Ep #28: Shopper Marketing Meets Sensory Marketing

This week on The Brainfluence Podcast, we are changing it up again with a solo episode with just me, your …

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