Blog

These are Roger's thoughts on management, personal productivity, and occasionally random topics. Check out the blog Neuromarketing for his brain-based marketing posts.

Use Anthropology to Build Your Business with Andi Simon

Ep #146: Use Anthropology to Build Your Business with Andi Simon

Companies are always looking for new ways to understand their customers, but few might think to look to anthropology for those insights. Dr. Andi Simon, author of the new book On the Brink: A Fresh Lens to Take Your Business to New Heights, shares some of the anthropological tools and strategies she uses to help businesses solve their most pressing problems.

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Search Engine Mastery with Stephan Spencer

Ep #145: Search Engine Mastery with Stephan Spencer

Heard the comment that “SEO is dead?” – guess again! Stephan Spencer, co-author of the 1,000 page tome, The Art …

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Seduce Your Customer with Dr. Jonathan T. Mall

Ep #144: Seduce Your Customer with Dr. Jonathan Mall

Have you ever thought of marketing and meeting a romantic partner as two sides of the same coin? It might sound …

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Escape the Comfort Zone Trap with Andy Molinsky

Ep #143: Escape the Comfort Zone Trap with Andy Molinsky

You’re probably familiar with the thrill of stepping outside your comfort zone and meeting success; perhaps in business, a tricky conversation with …

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The Power of Suggestion with Erik Vance

Ep #142: The Power of Suggestion with Erik Vance

Our guest this week is Erik Vance, a science writer who got hooked on the study of homeopathy and expanded …

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Your Distracted Mind with Dr. Adam Gazzaley

Ep #141: Your Distracted Mind with Dr. Adam Gazzaley

Dr. Adam Gazzaley is a renowned neurologist and pioneer of new technologies based on his research. Now he’s bringing his expertise …

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