100 Ways to Persuade and Convince Consumers with Neuromarketing
"You can never be too enchanting, so read this book to learn even more ways to change people’s hearts, minds, and actions. It’s always good to have some science behind your tactics."
— Guy Kawasaki, author of Enchantment and former chief evangelist of AppleIn Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, Roger Dooley has compiled 100 simple, actionable techniques to build your brand, win new customers, and close more sales – it’s a mix of the all-time best ideas from his AdAge Power150 blog Neuromarketing and brand new material. Even though every one of the hundred techniques is based on serious brain research, each concept is presented in a manner that is totally practical and free from scientific jargon.
Every marketer, salesperson, and business owner should read Brainfluence!
Brainfluence is now available in multiple audio formats and seven translations (German, Chinese, Russian, Japanese, Hungarian, Portuguese, and Korean.)
The Persuasion Slide
A New Way to Market to Your Customer’s Conscious Needs and Unconscious Mind
“Top 10 Influence Contribution in 2016” – Huffington Post
– Do potential customers reach your website, landing page, or app but fail to take action?
– Do you struggle to combine both rational/logical and emotional/non-conscious elements into your marketing?
– Does your ecommerce site have too many abandoned shopping carts?
If you can answer “yes” to any of these questions, or if you are simply looking for a way to be more persuasive and convert better, you need The Persuasion Slide™.
Psychologists have uncovered many secrets of influence and persuasion psychology, but trying to apply them in a practical way has often remained elusive for marketers. Neuromarketing expert Roger Dooley has created a simple framework, The Persuasion Slide, that lets marketers and advertisers address both the conscious and unconscious needs of their customers.
This short, well-illustrated book, will give you a new way to look at websites, ads, landing pages, and other persuasive content. Dooley combines practical conversion optimization knowledge and years of experience in direct marketing with the research of experts in behavior science like Robert Cialdini, BJ Fogg, Dan Ariely, and many others.
The framework you’ll learn to use in this book also focuses on the overlooked effects of friction, both real and perceived. In almost every case, rooting out friction from your process will cost nothing, improve user experience (UX), and, most importantly, increase conversion rates.
The Persuasion Slide model can be applied to any kind of sales, marketing or other persuasive process. While the focus of this book is primarily on digital conversion (illustrated with examples from landing pages and websites), an appendix includes example “real world” scenarios. The first of these is increasing compliance with medical instructions, and the second is the college recruitment process.