100 Ways to Persuade and Convince Consumers with Neuromarketing
"You can never be too enchanting, so read this book to learn even more ways to change people’s hearts, minds, and actions. It’s always good to have some science behind your tactics."
— Guy Kawasaki, author of Enchantment and former chief evangelist of AppleIn Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, Roger Dooley has compiled 100 simple, actionable techniques to build your brand, win new customers, and close more sales – it’s a mix of the all-time best ideas from his AdAge Power150 blog Neuromarketing and brand new material. Even though every one of the hundred techniques is based on serious brain research, each concept is presented in a manner that is totally practical and free from scientific jargon.
Every marketer, salesperson, and business owner should read Brainfluence!
Brainfluence is now available in multiple audio formats and seven translations (German, Chinese, Russian, Japanese, Hungarian, Portuguese, and Korean.)
Roger Dooley’s Brainfluence is a tool every marketer needs, regardless of business size or scope… Brainfluence is destined to become a classic.
— Emma Alvarez Gibson, Publisher, Jack Move Magazine
For years I’ve turned to Roger Dooley to keep up with the cutting edge of neuromarketing. Now with Brainfluence, Roger gives smart businesspeople a one-stop unfair advantage. This book is a must-read.
— Brian Clark, CEO, Copyblogger Media