Books

Friction

Friction

Author:

"With blinding insight, Friction offers takeaways that allow us, systematically, to recognize and reduce obstacles to success.”
―Robert B. Cialdini, Author of Influence and Pre-Suasion

Friction is a multi-trillion dollar problem. It frustrates customers, costing you sales, reducing loyalty, and creating negative word of mouth. Inside your organization, it destroys productivity, reduces employee engagement, and increases turnover. In Friction, you'll learn how to spot it, how to eliminate it, and occasionally use it to your advantage.

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Brainfluence

Brainfluence

Want to spend less, and sell more? Want to build a memorable brand? 95% of your customer's decision-making processes are non-conscious, but most marketers keep trying to persuade with logic and facts. Brainfluence shows you how to reach your customer's brain using simple, science-based techniques. 100 short chapters tell you how to optimize your pricing, write memorable content, deliver presentations and sales pitches, all in easy-to-understand language.

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The Persuasion Slide

The Persuasion Slide

Should you appeal to your customer's rational needs or use emotion and non-conscious influence? The quick answer is "both," and this short book offers a simple framework for persuasive design.

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