The Persuasion Slide

The Persuasion Slide

The Persuasion Slide

A New Way to Market to Your Customer’s Conscious Needs and Unconscious Mind

Should you appeal to your customer's rational needs or use emotion and non-conscious influence? The quick answer is "both," and this short book offers a simple framework for persuasive design.

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About the Book

– Do potential customers reach your website, landing page, or app but fail to take action?
– Do you struggle to combine both rational/logical and emotional/non-conscious elements into your marketing?
– Does your ecommerce site have too many abandoned shopping carts?

If you can answer “yes” to any of these questions, or if you are simply looking for a way to be more persuasive and convert better, you need The Persuasion Slide™.

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Details
Author:
Genre: Business
Tag: Recommended Books
ASIN: B01CPKYDKU
About the Author
Roger Dooley
Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (McGraw Hill, May 17, 2019) and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing and a column at Forbes.com. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. That business was acquired by Hobsons, a unit of UK-based DMGT, where Dooley served as VP Digital Marketing after the acquisition. Dooley is currently focused on spreading his ideas through writing and speaking, with limited engagements for training, coaching, and facilitation. He lives in Austin where he's a big fan of breakfast tacos and Texas BBQ.
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Disclosure of Material Connection: Some of the links in the page above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."