It’s no secret that humans remember images better than words; the ancient Roman Method of Loci is proof that people have been taking advantage of this truth for centuries. So why do so few of us capitalize on our evolutionary bias toward vision and, instead, rely exclusively on words to communicate?
This week’s guest has put a modern twist on hacking our image-partial brains. We’re excited to speak with Dan Roam, an expert consultant and author of the breakout book The Back of the Napkin. In his new book, Draw to Win: A Crash Course on How to Lead, Sell, and Innovate With Your Visual Mind, Dan expands on his revolutionary persuasion tactic: harnessing the power of visual communication with simple, elegant drawings.
Dan shares some of the psychological evidence that makes this method so resonant and flexible. He also tells us what he says to people who say they can’t draw; rest assured, the technique is not about artistry, but about communicating your big ideas as clearly as possible.
Dan also talks about how drawing can help you establish an upbeat attitude in your meetings and keep the attention of your collaborators. Dan’s method combines psychology, creativity, and communication in a novel and powerful way, so you’re sure to find an application for his teachings no matter what you do.
Dan Roam is the author of the international bestseller The Back of the Napkin, the most popular visual-thinking business book of all time. He’s back with Draw to Win, packed with lessons about the power of drawing gleaned from his work with innovative companies.
Dan is the founder and president of Digital Roam Inc., a management-consulting firm that uses visual thinking to solve complex problems for highly varied clients including Google, Boeing, Wal-Mart, and the United States Senate. You may have seen Dan and his famous whiteboard on CNN, ABC News, NPR, and at the White House.
Dan’s engaging and enthusiastic communication style — both visually and in conversation — has made his work a hit. Listen in and find out how you can add this super-accessible technique to your persuasion arsenal.
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On Today’s Episode We’ll Learn:
- Why you don’t have to draw well to get great results with this technique.
- Why it is so effective to communicate to and from the “visual mind.”
- The “right” way to draw a stick figure (and yes, there is one!).
- Why drawing is your most powerful creative tool for capturing attention in a meeting.
- How improving your visual communication can make you a better innovator in your field.
Key Resources for Dan Roam:
- Connect with Dan: DanRoam.com | Napkin Academy | Twitter
- Amazon: Draw to Win: A Crash Course on How to Lead, Sell, and Innovate With Your Visual Mind
- Kindle: Draw to Win: A Crash Course on How to Lead, Sell, and Innovate With Your Visual Mind
- Amazon: The Back of the Napkin (Expanded Edition): Solving Problems and Selling Ideas with Pictures
- Kindle: The Back of the Napkin (Expanded Edition): Solving Problems and Selling Ideas with Pictures
- Drawing on the Right Side of the Brain by Betty Edwards
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Full Episode Transcript: