Our special guest this week is author and ad industry veteran Jonathan Gabay. Over the course of his career, Jonathan has worked for global brands and news organizations, as well as multiple advertising, research, design and PR agencies.
Jonathan is a highly sought-after and widely published keynote speaker and university lecturer and has become a major media commentator. His insights are regularly featured in the global media, including CNN, Bloomberg, Sky, BBC, Channel 5 and ABC.
Jonathan is the author of multiple books about copywriting and marketing. His latest title, Brand Psychology: Consumer Perceptions, Corporate Reputations, is a detailed study of branding from both the brand and consumer perspective, backed up by case studies and advice from neuropsychologists, economists and industry participants.
I invited Jonathan to share some of the major concepts he writes about in Brand Psychology. In this wide-ranging conversation, we also discuss the intricacies of branding in the current market: what makes some copy better than others, how big data affects marketing, hierarchy of needs for the modern brander and much more. Don’t miss this value-packed episode!
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On Today’s Episode We’ll Learn:
- Jonathan’s evolution as a marketer.
- What led him to write Brand Psychology.
- Why simple, factual persuasion doesn’t always work.
- What makes certain copy work.
- The intricacies of branding in the current market.
- Gabay’s Hierarchy of Needs for the modern brander.
- Connect with Jonathan Gabay: JonathanGabay.com | Twitter
- Amazon: Brand Psychology: Consumer Perceptions, Corporate Reputations
- Kindle: Brand Psychology: Consumer Perceptions, Corporate Reputations
- Amazon: Soul Traders: How Honest People Lost Out to Hard Sell
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