It’s far from being a novel idea, but the Duct Tape Marketing weblog reminds us that “Give and You Shall Receive.”
The article points out that one of the best ways to win the trust of potential customers is to give them something, and one of the best gifts is education. Since you are the expert in your field, prospects could benefit from a free tips report, a “how to” guide, or even a free seminar. And in most cases, one shouldn’t worry about giving away one’s expertise – a list of tips or even an hour-long presentation will hardly qualify your potential client as an expert. Rather, these educational freebies will further qualify YOU as the expert, one who is willing to share that expertise to help others. When those prospects look for professional help, you’ll have gained important mindshare.
Although the article is geared mostly to in-person selling, the same maxim applies on the Web. Don’t be afraid to share your expertise – even if you inform a few do-it-yourselfers, there are plenty of other prospects who don’t WANT to do it themselves, even if they could. Consider a few possibilities:
The list of possibilities is huge, but you should try to choose an approach that is helpful to your visitors, establishes your expertise, and can be accomplished in a cost effective and time-effective manner.
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