Red teaming is a technique that will help you avoid strategic blunders and make better decisions. Author Bryce Hoffman combines military diligence and playing devil’s advocate to help businesses overcome cognitive biases and avoid huge missteps. His time at the U.S. Army’s Red Team Leader Program at the University of Foreign Military and Cultural Studies became the core of his new book, Red Teaming: How Your Business Can Conquer the Competition by Challenging Everything.
Bryce is an author, speaker, and consultant. His 2012 book American Icon: Alan Mulally and the Fight to Save Ford Motor Company became manual for CEOs looking to transform their corporate cultures. Before he launched his consulting practice in 2014, he was an award-winning financial journalist.
In this episode, Bryce introduces the concept of red teaming and how militaries and companies around the world use the strategy to stress-test their decisions. We discuss how red teaming can help you uncover blindspots in your thinking and overcome cognitive biases that might otherwise lead you into a business quagmire. Bryce also talks about the application of red teaming in other cultures, and whether or not it can be effectively done as an individual.
Red teaming is an incisive problem solving tool that will undoubtedly make you reexamine how your organization currently makes decisions.
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On Today’s Episode We’ll Learn:
- How one specific scene in a zombie movie piqued Bryce’s curiosity about red teaming.
- Why red teaming applies to business just as easily as it applies to military decision making.
- The impact cognitive biases have on our decisions and why it’s easier for other people to point them out.
- What essential qualities a leader must have to make the most of red teaming.
- Whether or not there is a cultural barrier to red teaming.
- How companies can justify the cost of red teaming with the huge strategic missteps they avoid.
Key Resources for Bryce Hoffman and the Psychology of Red Teaming:
- Connect with Bryce: Website
- Amazon: Red Teaming: How Your Business Can Conquer the Competition by Challenging Everything
- Kindle: Red Teaming: How Your Business Can Conquer the Competition by Challenging Everything
- Audible: Red Teaming: How Your Business Can Conquer the Competition by Challenging Everything
- Amazon: American Icon: Alan Mulally and the Fight to Save Ford Motor Company
- The Art of War by Sun Tzu
- Red Team Leader Program at the University of Foreign Military and Cultural Studies
- World War Z
- Thinking, Fast and Slow by Daniel Kahneman
- Dr. Gary Klein
- “Success is a lousy teacher. It seduces smart people into thinking they can’t lose.” – Bill Gates
- Maslow’s hierarchy of needs
- Col. Gregory Fontenot, U.S. Army Retired
- Dale Carnegie & Associates
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Full Episode Transcript: