Can you be authentically charismatic? Renowned behavioral investigator Vanessa Van Edwards has always been fascinated by the ‘science of people’. A (famously) socially awkward person, Vanessa’s first book Captivate, covered the problems we face in communicating with other people and provided science-backed ways to overcome them. Now with her new book, Cues: Master the Secret Language of Charismatic Communication , Vanessa helps us level up our communication skills by revealing the secrets behind charismatic communication.
In today’s episode of Brainfluence, Vanessa uncovers the two things that create charismatic personalities – warmth and competence. Competence cues involve the numbers, data, awards, certifications, or degrees that validate your knowledge. Warmth cues involve personal stories, anecdotes, case studies, gifts, funny videos, or the like that add trust, reliability, friendliness, and fondness to your persona. The balance between the two is a joy for our brains.
Vanessa discusses the cues to use and the cues to avoid in our communication. Going in-depth about the four primary cues – words, body language, vocal factors, and imagery, she explains how to employ them in speeches and meetings. She also explains how our communication cues have changed since the pandemic began and how to express ourselves effectively despite these changes.Want to be authentically charismatic? Vanessa Van Edwards, aka @vvanedwards, author of "CUES: Master the Secret Language of Charismatic Communication," explains how. #charisma #bodylanguage Click To Tweet
Key Highlights – Vanessa Van Edwards
- [01:15] How have our communication cues changed due to the pandemic
- [03:50] Understanding whether charisma is hard-wired into our being and the two factors that influence charisma – warmth and competence
- [05:57] Understanding competence as the ability to rely on your idea, research, capacity, capability, and trusting yourself with that information to get your work done
- [08:21] Charisma without warmth? How Margaret Thatcher stays in control of her cues to stay charismatic despite not being very warm.
- [10:51] The 4 modes of communication cues – words; body language; vocal factors – volume, pitch, cadence, accents; imagery
- [11:51] Understanding danger zone cues – cues that no one should use, including muting.
- [13:14] Cues that a business person should incorporate into their company’s website or profile’s imagery – including warmth and competence cues.
- [15:45] Maximizing the first 10-20 seconds and using purposeful hand gestures (explanatory gestures) to deliver a memorable public speech
- [19:33] Tips for meetings held offline or online: having a structure in place for the start of every meeting
- [22:44] Find Vanessa online
Vanessa Van Edwards Quotes
“Competence without warmth leaves people feeling suspicious.”
“Muting isn’t itself a cue of anxiety, of hiding or being closed minded. A mistake that I see people make is that they’re not sure what to do with their cues, so they just don’t send any cues at all. And that actually is a cue in itself.”
“Your website can do work for you, if you let it work for you. I highly recommend counting the number of warmth cues on your website and the number of competence cues on your website.”
About Vanessa Van Edwards
Vanessa Van Edwards is a behavioral investigator, speaker, and national bestselling author of Captivate: The Science of Succeeding with People (translated into 16 different languages). Her latest book, CUES: Master the Secret Language of Charismatic Communication, breaks down what makes charismatic communicators and how to become one authentically. She is the Founder of the behavior research lab, Science of People, which has been featured in Fast Company, Inc., USA Today, CNN, CBS, Entrepreneur Magazine and many more. A popular speaker, her talks have been seen by over 36 million people on YouTube and in her viral TED Talk. Vanessa has been leading corporate training and workshops to audiences worldwide, including SXSW and MIT, and at companies including Google, Dove, Microsoft, and Comcast for over a decade.
Vanessa Van Edwards Resources
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Full Vanessa Van Edwards Transcript: