Author and Keynote Speaker
By Roger Dooley
We're constantly told that content is king. If that's the case, what kind of elite royalty is really good copywriting? MarketingHeadhunter.com's Marketing Tip of the Week is to learn to write good …
Continue Reading about If Content is King, What’s Really Good Copywriting? →
By Roger Dooley
The second guideline from the Stanford Web Credibility Project is Show that there's a real organization behind your site. Sites who are known entities, like Amazon.com and BestBuy.com, don't have to …
By Roger Dooley
As I mentioned in my general post about the Stanford Web Credibility Project, I'm going to look at each of their points in some detail. The first guideline from their research is Make it easy to …
Continue Reading about Website Credibility #1 – Verifiable Information →
By Roger Dooley
Research seems to be ever more tightly focused these days... often, the real-world implications of such work is minimal, but one interesting specialized program is the Web Credibility Project, part of …
By Roger Dooley
No, we're not talking about the "white text on a white page" kind of hidden content - that's more commonly called hidden text, and isn't a particularly useful strategy these days. We're talking about …
By Roger Dooley
A new study shows that visitors form a long-lasting impression of a website within a fraction of a second of their first visit. In just a brief one-twentieth of a second -- less than half the time …
