There’s no guest this week, just me – Roger Dooley. I’m going to give you a brief introduction to the concept of “social proof,” one of Robert Cialdini’s famous Six Principles of Influence.
I’ll also cover some recent research on the right and wrong ways to use social proof. Social proof of any kind will usually improve your persuasion effort, but not always. We’ll note why some types of social proof are better than others.
There are lots of ways to find my writing and connect with me online:
- Forbes – Brainy Marketing
- Twitter: @rogerdooley
- Facebook: Roger Dooley
- LinkedIn: Roger Dooley
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On Today’s Episode We’ll Learn:
- Why social proof is one of the most influential forms of persuasion.
- How you can use the principles of social proof to market more effectively.
- Why social proof should be relative to the individual you are targeting, rather than the general public.
- Which type of social proof is most potent – preference based or action based.
- Persuasion Slide Workbook (Free!) by Roger Dooley
- Amazon: The small BIG: small changes that spark big influence by Steve J. Martin
- Social Proof: Are You Doing It Wrong? by Tom van Bommel, from the Neuroscience Marketing Blog
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