When today’s guest left home at eighteen, he had no idea he’d become a mentally-agile digital nomad and help define a new lifestyle tailored to our increasingly mobile world. He’s proof that the old archetype of the directionless young person who leaves home to travel has undergone a major transformation in our digital age.
Gregory Diehl joins us today to talk about his travels and how he’s built a sustainable business on the road. He specifically focuses on branding, helping entrepreneurs and businesses build an identity that resonates with their target audiences.
Gregory and I talk about how he has been able to live and work in so many countries and continue to serve his clients. He also talks about why many entrepreneurs struggle to launch new products because of their own biases, and why it’s important to have an outside pair of eyes examine your ideas. Finally, Gregory shares a few of the travel hacks he’s gleaned from the past decade.Gregory Diehl left California at eighteen to explore the world and establish his identity. He has lived and worked in 45 countries so far as a digital nomad, collecting myriad stories and travel tips along the way.
He makes a living by writing, offering straightforward solutions to seekers of honest advice, and supporting clients in the development of their identities. His first book Brand Identity Breakthrough is an Amazon business bestseller, and his new book Travel As Transformation details how traversing the planet has profoundly changed himself and others. You can find him at gregorydiehl.net.
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On Today’s Episode We’ll Learn:
- Why creativity experts recommend travel to those searching for new ideas.
- Why you have to make sure the value of your product is properly communicated to your target customer.
- Why so many products fail, and how confirmation bias contributes to their failure.
- Why it’s crucial that your company’s personality and branding speak to your ideal client.
- How to tap into the emotional side of marketing as an entrepreneur, and why that’s so necessary to convincing people they need your product or service.
Key Resources for Gregory Diehl:
- Connect with Gregory: Gregory Diehl
- Amazon: Brand Identity Breakthrough: How to Craft Your Company’s Unique Story to Make Your Products Irresistible
- Kindle: Brand Identity Breakthrough
- Audible: Brand Identity Breakthrough
- Amazon: Travel As Transformation: Conquer the Limits of Culture to Discover Your Own Identity
- Kindle: Travel As Transformation
- Audible: Travel As Transformation
- Dan Andrews
- Tim Ferriss and The Four Hour Workweek
- Esther Jacobs
- Ep #122: Could You Become A Digital Nomad? With Esther Jacobs on The Brainfluence Podcast
- Clay Christiansen’s Milkshake Marketing from Harvard Business School
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Full Episode Transcript: