On this episode of The Brainfluence Podcast, it is my pleasure to have Ben Parr as our guest. Ben is the cofounder of DominateFund, an early-stage venture fund. He was formerly a co-editor and editor-at-large of Mashable, a columnist, and a CNET commentator. Ben was named by Forbes as one of its “30 Under 30” and Say Media identified him as one of the world’s top 10 tech journalists.
Ben appears regularly on CNBC, CNN and Entertainment Tonight, and as an award-winning journalist he has written more than 2,400 articles on science, technology, media and business. Ben received his degree from Northwestern University in Science in Human Culture, which is the study of how science has impacted history, society, medicine, sociology, and economics.
Ben joins us to talk about his new book, CAPTIVOLOGY: The Science of Capturing People’s Attention. We dive into the history of attention, and how the environment that affects the attention of consumers has changed and evolved. Ben shares his experience and extensive research, and offers tips that any business owner, author, and journalist should us to captivate the attention of customers and readers.
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On Today’s Episode We’ll Learn:
- How attention has evolved over time.
- Ben’s 3 stages of attention.
- How memory and attention are linked.
- How your long term interest effects your long term memory.
- Seven captivation triggers for attention.
- Amazon: Captivology: The Science of Capturing People’s Attention by Ben Parr
- Kindle: Captivology: The Science of Capturing People’s Attention by Ben Parr
- Connect with Ben: Captivology | Twitter | Facebook | LinkedIn | Google+
- Amazon: Hooked: How to Build Habit-Forming Products by Nir Eyal
- South by Southwest
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