This week, we are shaking up our normal format by welcoming not just one guest to the show, but three incredibly talented people with very different backgrounds. Jeffrey Battin, Eric Nyberg, Ph.D., and Sanjay Chopra are the founders of Cognistx, a start-up that is ushering in exciting advancements for customer experience.
Together, they have worked on and developed a new “cognition decision support system,” called SmartCognitves™. The potential impact of the SmartCognitives system on the customer experience is extremely exciting, with benefits to both the retailer and the consumer. Currently still in Beta development, this is the first interview that the co-founders have done together regarding SmartCognitives™.
Eric Nyberg is a professor in the Language Technologies Institute in the School of Computer Science at Carnegie Mellon University. He is the director of the Master’s Program in Computational Data Science and co-director of the M.S. Program in Biotechnology, Innovation, and Computation. Among other accomplishments, he was part of IBM’s amazing Watson project that crushed human competition in Jeopardy. Eric’s insights are a key part of Cognistx’s smart systems.
Jeffrey Battin is a 27 year veteran of the data-driving marketing scene, 22 of which he has spent as an entrepreneur in customer acquisition, direct mail, digital marketing and advanced analytics.
Sanjay Chopra is a serial entrepreneur and has worked with IBM, Goldman Sachs, CNC, Carnegie Group. He is also an Adjunct Professor at Carnegie Mellon University.
Today, these three talented researchers and entrepreneurs are here to discuss their exciting new project and the possible applications. We talk about the ways that most companies are interacting currently with their consumers: where they go wrong and how the Cognistx has the potential to change everything.
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On Today’s Episode We’ll Learn:
- How the SmartCognitives™ platform was designed to work.
- The “why” that Eric, Sanjay and Jeffrey are attempting to answer.
- How your browsing history influences the ads and coupons you receive.
- Why retailers need to be omnivorous in their data collection.
- Where Target went wrong in their personalized ads.
- When to use dialog vs form-based questionnaires.
- Connect with Eric Nyberg: Carnegie Mellon | LinkedIn
- Connect with Jeffrey Batin: LinkedIn | Twitter
- Connect with Sanjay Chopra: Calance Corporation | LinkedIn
- Carnegie Mellon University
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