Want to hijack your customer’s brain? A talking head video won’t do that. But, some kinds of animation are able to hold the brain’s attention and actually increase recall of your message. Today, I am excited to bring you another Brainfluence Podcast first: an interview all the way from Greece. Our guest this week is Carla Clark, Ph.D., a Scotland native who is currently making her home in Athens.
Carla is The Draw Shop’s go-to neuroscience and psychology expert. She is also BrainBlogger’s Psychology and Psychiatry Section Editor and writer. Carla is a scientific consultant in multiple fields, including psychology and neuropsychology, biotechnology, molecular biology and biophysical chemistry.
Carla takes on a variety of projects: from gameifying apps to using data, research, and innovation to make the most out of any venture.
Today, Carla and I dive into the research and processes behind using animation to connect with your customers. In particular, whiteboard animation can have a powerful impact on both the attention and recall of your video viewers.
If you enjoy the show, please drop by iTunes and leave a review while you are still feeling the love! Reviews help others discover this podcast, and I greatly appreciate them!
On Today’s Episode We’ll Learn:
- Why whiteboard animation videos are so effective.
- How animated videos top a live person for recall.
- The long-term effects of visual metaphors.
- How whiteboard animation triggers a dopamine release.
- The neuroscience of social sharing.
- Connect with Carla: Twitter | Facebook | Twitter | YouTube | Brain Blogger
- The Draw Shop | Blog
- Robert Cialdini
- Robert Cialdini’s Science of Persuasion Whiteboard Video
- Brainfluence Ep #30: Small Changes, BIG Influence with Dr. Robert Cialdini
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