Do you wonder why con artists are such convincing and successful persuaders, when legitimate people (like you!) struggle to gain attention? Would you like to learn the key persuasion tactics con artists use so that you can apply them in an honest way? Help is here…
This week on The Brainfluence Podcast, I am joined by Maria Konnikova. Born in Moscow, Russia, Maria came to the United States when she was four years old.
Maria graduated magna cum laude from Harvard University and received her Ph.D. in Psychology from Columbia University. She’s a regular contributor on psychology topics for The New Yorker and has also written for publications like The Atlantic, New York Times, Scientific American, WIRED, and many more.
Although her very first book, written in Russian, was five pages long and about trolls, Maria’s first published book, Mastermind: How to Think Like Sherlock Holmes, was a New York Times bestseller. Her newest book, The Confidence Game, is an in-depth exploration of cons – their minds, motives, and methods. Join us as Maria and I dive into her research and the legitimate lessons you can learn from the con artists of the world.
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On Today’s Episode We’ll Learn:
- Why Maria decided to write a book about con artists.
- Why an increase in intelligence can also increase the likelihood of being a victim.
- How the key tool of con artists can be used in your business.
- The line between legitimate businessmen and con artists.
- Why so many con artists choose not to go legitimate.
- The #1 lesson you can learn from con artists.
- Connect with Maria: Maria Konnikova | Blog | Facebook | Twitter
- Amazon: The Confidence Game: Why We Fall For It… Every Time by Maria Konnikova
- Amazon: Mastermind: How to Think Like Sherlock Holmes by Maria Konnikova
- Robert Cialdini
- Amazon: House of Games
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