This week, I am pleased to welcome Nir Eyal to the show. Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He is the author of Hooked: A Guide to Building Habit-Forming Products. Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.
Nir is also an adviser to several Bay Area start-ups, venture capitalists, and incubators. Nir’s last company received venture funding from Kleiner Perkins Caufield & Byers and was acquired in 2011. In addition to blogging at NirAndFar.com, Nir is a contributing writer for Forbes, TechCrunch, and Psychology Today. This is going to be a really riveting discussion. Don’t miss it!
On Today’s Episode We’ll Learn:
- What is it that helps people build habits through technologies?
- The four steps that connect a user’s problem to a solution.
- The differences between external and internal triggers.
- The more that habit-forming technology is used, the more valuable it becomes.
- Why consistency can be your enemy when designing the user experience.
- Blog: NirAndFar.com
- Book: Hooked: A Guide to Building Habit-Forming Products
- Buffer: https://www.bufferapp.com
- What’sApp: https://www.
- BJ Fogg’s Behavior Model: https://www.
Full Episode Transcript:
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