John Bargh is recognized as one of the world’s leading experts on the science of priming and the unconscious mind. The James Rowland Professor of Psychology, Professor of Management at Yale University, and founder of Yale’s Automaticity in Cognition, Motivation, and Evaluation (ACME) lab, John has conducted revolutionary research focused on non-conscious drivers of human behavior for more than three decades. He has written nearly 200 scholarly research and theoretical papers—for which he has received major awards and honors, including a Guggenheim Fellowship, induction into the American Academy of Arts and Sciences, and the Distinguished Career Award from the American Psychological Association—and is the author of one of Business Insider‘s outstanding reads of 2017, Before You Know It: The Unconscious Reasons We Do What We Do.
In this episode, John dives into the research behind priming and how certain stimuli can shape our perception and behavior. Listen in to learn how images and strategic cues influence us, what we can do to counteract negative priming effects, and ways you can set up intentional primes in your own life to create positive outcomes.
Learn how priming with subtle cues shapes your perception and behavior with John Bargh, author of BEFORE YOU KNOW IT. #psychology #priming #behavior Click To Tweet
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On Today’s Episode We’ll Learn:
- Ways that priming can affect us.
- The primitive signal that makes people trust you.
- What an experiment using hot and cold coffee cups tells us about our impressions of people.
- An important thing to keep in mind about eating while watching television.
- How pharmaceutical ads negate our perception of negative side effects.
- John’s response to the claim that over half of the famous social science studies can’t be replicated.
- What parents should know about how ads and social media impact children.
- How gender priming can affect test performance.
- The number one thing we can do to counteract negative priming effects.
- How to set up intentional primes in your life.
Key Resources for John Bargh:
- Connect with John Bargh: Website | LinkedIn | Amazon Author Page
- Amazon: Before You Know It
- Kindle: Before You Know It
- Audible: Before You Know It
- Before You Know It Book Facebook Page
- John Bowlby
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Full Episode Transcript: